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Vocabulary - Greetings

How do you do? Hello! Hi! Good morning! Good afternoon! Good evening! Good bye!/ Bye! Good night! See you soon! See you later! See you again! I hope to see you again.

How are you? I am great! well! fine! good! OK! Thank you/ thanks. And

you?
Practice: Work in pairs and greet

your partner.
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Vocabulary - Introductions

Excuse me, are you Lain? Yes, I am I am Hoa. This is Ms Hang. Pleased to meet you. Nice to meet you. Good to meet you. Welcome to Vietnam. Thank you.

Practice:
Work in a group of three

and introduce your friend to a partner.

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Vocabulary Find the meaning of these words

assistant Sales cashier assistant accountant CEO Chief Executive Officer Product manager receptionist manager

Jobs in accounting

director

Personal assistant executive Sales partner (PA) manager

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Vocabulary - Find the meaning of these words

Customer service Advertising Design

Administration Departments Sales

Finance

Human resources Public Marketing relations

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The verb TO BE

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The verb TOBE

Am I

Is She/ He/ It

Are
You/ We/ They

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Rule
(+) S + to be + Noun/ Adjective

(-) S + to be + not + Noun/ Adjective..

(?) To be + S + Noun/ adjective?

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are is am are
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re s m
Market leader - Unit 1 MA

reLBH, Prepared by

Work in pairs. Make 10 sentences using the verb TOBE

1.

2.
3. 4.

5.
6. 7. 8. 9. 10.

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Supplier /s'plai/ - a company or a person that provides a particular type of product - (N.) ngi cung cp
Competitor /km'petit/ - a person, team or company that is competing against others - (N.) ngi cnh tranh, i th To place (= make) an order (V.) t hng To offer a discount /'diskaunt/ (V.) gim gi E.g. Can you offer me a discount? To pay a deposit /di'pzit/ (V.) t cc tin, tr tin k gi. E.g. If you dont mind, could you pay a deposit of VND 100000 in advance?
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After-sales service help, advice or free repairs that you get after you buy a product (N.) dch v hu mi E.g. If you have a problem with the machine, just contact our after-sales service department Receipt /ri'si:t/ a piece of paper that proves that money or goods have been received - (N.) giy bin nhn, bin lai E.g. When you bring the car back, we e-mail you a detailed receipt. Deal /di:l/ - an agreement or arrangement, especially in business (N.) s tha thun mua bn, s giao dch E.g. At Company X, the buyer can get some deals for half prices.
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Guarantee period /,grn'ti:/ /'pirid/ time when the

seller repairs or replaces a product free of charge (N.) thi hn bo him e.g. Ten percent discount and two-year guarantee period. Thats a very good offer.

To quote /kwout/ to give a price (V.) bo gi, nh gi. E.g. The architect has quoted VND 100 million to build an extra floor.

To launch a new product ra mt sn phm mi E.g. Well launch a new product into the market next week.

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Promotion /pr'mn/ activities to advertise something (N.) s qung co, khuyn mi hng ha E.g. a sales promotion
To pay in/by instalments /in'st:lmnt/ tr gp, tr lm nhiu ln. E.g. We agreed to pay for the car in/by instalments.

sales force /seils/ /f:s/ - lc lng bn hng Sales representative /,repri'zenttiv/ - i din thng mi, i din bn hng
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Cross out the word that has no partner

1 To get A discount To offer

To ask for 2 To give A deposit To lose 4 To ask for

To pay

To fax To give To provide

To place
3 To return

To pay goods

A guarantee To say

To order

To deliver To cancel 5
An order
Market leader - Unit 1 MA

To receive

To promote LBH, Prepared by

To place
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Reading and translate it into Vietnamese Last years overall sales figures were excellent for Nielsens Electronics. In January, they introduced the RU20 CD player, and sales went up from 2000 to 2500 the next month. In March, sales reached 3500. Sales then stayed at the same level through the next quarter, but they continued to go up in July and August, when they increased to 4000. Nielsen wanted to launch their digital camcorder, the DCC-N300, in September, but production problems delayed their introduction of this new model. So Nielsen launched it at the end of October. Overall sales went down after August, and at the end of October they were at 3500. However, the DCC-N300 was very popular, and the overall volume of sales grew until the end of the year, when it reached 4500.
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Complete the card with information about yourself.

2. 3. 4.

1.

Name:..

Age: Nationality: Job:

5.
6. 7.

Marital status:
Address:. Email address:

8.

Telephone number:

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Section I: Fill in the gaps with a suitable word from the next slide. 1.When buyers .1 .an order with a seller for the first time,
they usually have a lot of questions.
2. First, they want to .2. prices, of course, and they also want to know what kind of .3. the seller can offer. 3. Very often, the buyer wants to ask if the seller has the goods in 4., and if he or she can deliver on . 5 4. Sometimes buyers will ask if it is possible to pay in. 6 If the seller agrees, he or she will often expect buyers to pay a..7/.

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1. a) put b) take c) place I. Complete the text with the best words 2. a) compare b) offer c) say 3. a) commission b) discount 4. a) shop b) stock c) feature c) delivery

5. a) delay
7. a) deposit guarantee

b) speed
b) cheque

c) time
c) shares c)

6. a) installments b) parts

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Section II: Match the items to its definitions and complete the following sentences with the word 1-5
1. guarantee period 2. retail 3. wholesale 4. supplier 5. competitor a. a company or a person that provides a particular type of product b. a person who tries to be more successful than you c. the selling of goods to businesses, usually in large quantities d. time when the seller repairs or replaces a product free of charge e. the selling of goods to the public, usually through shops
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Complete the following sentences with the word 1-5

1.
2.

Lantex never delivers on time. We have to look for another _____________

Our products are available in department stores and other ____________outlets.

3.
4. 5.

Sales are very good, but our main _____________s sales are also going up very quickly.
Ten percent discount and a two-year _______________! Thats really a very good offer. We are in the _______________ trade and sell our clothes to retailers and fashion houses.
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Section III: Read the article adapted from the Financial Times and answer the questions
As part of its launch for a new variety of cat food, UK pet food

Word-of-mouth marketing is the best strategy for Master foods maker Master food last year used a strategy designed by a company called Wildfire, which is based in London. They are specialists in

word-of-mouth marketing. The company identified 10,000 customers

likely to give positive word-of-mouth reports to others if they liked the product, Whiskas Oh So. These people were then mailed free

samples and coupons to pass on to family and friends.

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To test the success of the strategy, Wildfire contracted Dunnhumby, a

company which analyses data. They studied the responses of three

groups: people who received the free samples and coupons, people who were then sent the coupons by satisfied users and a special group who

did not receive the mails hot.

According to Iva Palmer of Wildfire, the results were dramatic. Sales of the product among people who received word-of-mouth

recommendations plus coupons from their friends were 11 times higher

than among the special group.

FINANCIAL TIMES

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A. 1.
2. 3.
4. 5. 6.

7.
8.
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Complete the sentences with words from the first time, When you put a product on the market for the article you _ _ _ _ _ _ it. A _ _ _ _ _ _ _ _ is a formal plan. A _ _ _ _ _ _ _ _ _ _ is someone who has a lot of experience in one area. _ _ _ _ _ _ is another word for sent. Companies send you a _ _ _ _ _ _ of their product so you can try it. A _ _ _ _ _ _ is a printed form giving you a discount on a product. A _ _ _ _ _ _ _ _ is when you send product information to a lot of people by post. If the results are _ _ _ _ _ _ _ _, then they are amazing.
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B. Match the statements below (a-e ) with the three companies

Masterfoods
It is located in London. It found 10,000 potential customers. It makes food for pets.

Wildfire

Dunnhumby
Wildfire ___________ ___________

It checked how successful the advertising was

___________
It thought the results were amazing.

___________

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Section IV: Choose the best answer by circling A, B, C or D ..responsible for processing the records of a businesss 1.
financial activities. A. Back-office managers B. Tax accountants C. Bookkeepers D. Trainee accountants 2. External auditors are the people employed by an outside firm of accountants and hired by a company .. A. giving administrative support B. for inspecting its accounts C. to inspect its accounts D. processing the records 3. ..who are studying for professional examinations. A. Trainee accountants B. tax accountants C. Internal auditors D. external auditors
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Section IV: Choose the best answer by circling A, B, C or D

4of a company who are responsible for inspecting its account. A. Manager B. CEO C. Internal auditors D. tax accountants 5. .is an agreement between two or more parties, often written. A. transaction B. contract C. financial reporting D. shareholder 6. Can you check that the figures have been entered correctly in the bank ..? A. account B. accounts C. accountant D. accounting
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Section V: Rewrite these sentences using the given words and phrases
Many/ burdened/ developing countries/ by/ heavy debt/ are/ . 2. will/ paid/ his/ off/ He/ debts/ next year/ by/ have/. . 3. do/ need/ the problem/ Why/ a solution/ to/ soon/?/ they/ .... 4. profits/ paying/ tax/ Big/ mean/ less/. .... 5. like/ start/ about/ by/ a little/ your experience/ me/ Would you/ to/ telling/ ?/. ....
1.
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Key
SECTION I 2. A 3. B 4. B 5. C 6. A 7. A Slide 9 1. To place 2. To fax 3. To pay 4. To say 5. To promote

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Key
SECTION II 1d 2e 3c 4a 5b SECTION III 1. Launch 2. Strategy 3. Specialist 4. Mailed 5. Sample 6. Coupon 7. Mails hot 8. dramatic
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Key
SECTION 4 1. C 2. C 3. A 4. C 5. B 6. A

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Key SECTION V
1.
2. 3. 4. 5.

Many developing countries are burdened by heavy dept.

He will have paid his debts off by next year. Why do they need a solution to the problem soon? Big profits mean paying less tax. Would you like to start by telling me a little about your experience?

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