NEW AGE TOURISM: A PASSAGE FOR INDIAS ECONOMIC DEVELOPMENT

CULTURE AND HERITAGE OF INDIA

Diverse

unique culture. One of the oldest cultures in the world. Has its own charm that attracts the travelers from all around the globe. Every state of India has its own distinct cultures Visitors seems surprised with the limitless wealth of heritage and culture.

New Age Tourism

Times are changing and so are the demands and expectations of the 'new' traveler, the search for different experiences, different adventures, different lifestyles has paved the way for this concept called the 'new tourism

OLD TOURISTS Search for the sun Follow the masses Here today, gone tomorrow Just to show that you had been Having Superiority Like attractions Precautions Eat in hotel Homogeneous

NEW TOURISTS Experience something different Want to be in charge See and enjoy but not destroy Just for the fun of it Being Understanding Like sports Adventurouss Try local fare Hybrid

Tourism in India
Performed

quite well in the last 10-15 years. Second largest foreign exchange earner. India will be a tourism hot-spot from 2009 2018 (WTTC). Excessive growth on the arrival of foreign tourist. Major contributor in India's economy. Major contribution through Medical tourism. India -Fastest growing economy in the tourism sector.

CONTRIBUTION TO GDP

Source: World Travel & Tourism Council

Lets talk about numbers

FTAs during the Month of December 2011 was 7.15 lakh as compared to FTAs of 6.80 lakh during the month of December 2010 and 6.16 lakh in December 2009. There has been a growth of 5.2% in December 2011 over December 2010 as compared to a growth of 10.4% registered in December 2010 over

Cont . . .

The growth rate of 5.2% in December 2011 is higher than 4.7% growth rate observed in November, 2011. FTAs in India during 2011 were 6.29 million with a growth of 8.9%, as compared to the FTAs of 5.78 million with a growth of 11.8% during the year 2010 over 2009.

The growth rate of 8.9% in 2011 for India is better than UNWTOs projected growth rate of 4% to 5% for the world in 2011 and 7% to 9% for Asia and the Pacific.

FEEs

FEE in US$ terms during the month of December 2011 were US$ 1688 million as compared to FEE of US$ 1558 million during the month of December 2010 and US$ 1510 million in December 2009. The growth rate in FEE in US$ terms in December 2011 over December 2010 was 8.3 %, as compared to the growth of 3.2% in December 2010 over December 2009.

Visitor exports

Source: World Travel & Tourism Council

why?
In terms of the number of world heritage sites, India ranks 7th in the world. Yet, in the global travel & tourism competitiveness index, it ranks 68th among 139 countries surveyed by the World Economic Forum. In 2011.Incredible India slipped six positions in the ranking done every two years. It was 62nd in 2009.

ANALYSIS

STRENGTH
Culture Hospitality Good and cordial relationship with other countries. Kashmir-paradise of india

Weakness
Poor infrastructure development Conventional tourism Investment Low utilisation of modern marketing and publicity tools. Uneven progress Incidents of Harassment Lack of concern for competitiveness Law and order

Opportunities
Common wealth games Mind blowing tourist spots like taj mahal Medical tourism Strengthen our economy Incredible India and other campaign High potential

Threats
Terrorism Naxlite activities Natural disasters Health crisis Safety Gap between demand and supply of manpower

Change in perception
Engine

of growth for the economy and a key generator of employment. Imports that earn foreign exchange Cultural revival/regeneration Low capital investment in trade

My View point
India Deserves to be the No.1 country in the world for tourism : If the strengths are realized Weakness is identifies and overcome Opportunities are utilized properly and efficiently. And last but not least to nullify the threats to the least.

INDIA WILL LEAD

Sounds Ambitious but . . .

NOTHING IS IMPOSSIBLE

JAIHIND
THANKYOU