Marketing Presentation on

Product Mix and Product Line of CADBURY

Presented By:
Priyanka Bulani Pooja Chauhan Preeti Chahar Sneha Chawla Rupal Chitnavis Madhu Dhameja 07 08 09 10 11 12

Introduction To Cadbury

Cadbury
Type Industry Founded Headquarters Products Revenue Operating income Net income Subsidiary of Kraft Foods Confectionery Birmingham, UK (1824) Cadbury House, London, United Kingdom See list of Cadbury products 5,384 million (2008) 388 million (2008) 364 million (2008)

Employees
Parent Website

71,657 (2008)
Kraft Foods Cadbury.co.uk

Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. We make delicious foods you can feel good about. Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious.

Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers. John Cadbury moved into the manufacturing of drinking chocolate and cocoa. By the early 1840's Cadbury operated from a factory in Bridge Street and went into partnership with his brother Benjamin. 'Cadbury Brothers of Birmingham'

OBJECTIVE
To make lots of chocolate.

Improve the quality of their chocolate.

To Survive in the market. Have loads of stores worldwide

Product Mix of Cadbury

Confectionery Desserts Beverages Biscuits Cooking Products Others

Product Line of

BARS
CADBURY FREDDO CADBURY CURLY WURLY CADBURY BRUNCH

CADBURY SNACK

Chocolate's more fun when it's frogshaped.

Imagine a chewy caramel ladder. Now drape it in thick milk chocolate.

Cadbury Snack has a strong heritage in the Irish Market.

Cadbury Brunch Bar is a favourite with consumers.

CADBURY FUDGE

CADBURY PICNIC

CADBURY TIMEOUT

CADBURY STAR BAR

A finger of fudge is just enough to give your kids a treat'

Crispy wafer and chewy caramel covered in peanuts, raisins and Cadbury milk chocolate.

A twin classic, with a ripple of chocolate sitting between two layers of wafer biscuit, dipped Milk chocolate in milk chocolate!. shot through with peanuts and creamy caramel.

CADBURY DREAM

CADBURY FLAKE

CADBURY DOUBLE DECKER

CADBURY BOOST Cadbury Dream is a white chocolate made of real, smooth, meltin-yourmouth white chocolate! Cadbury flake is delicate, crumbly chocolate bar. Two layers of crispy cereals and nougatine wrapped in delicious Cadbury chocolate - and there's a small amount of coffee in there too.

Get Boosted with milk chocolate, caramel and biscuit energy

CADBURY CHOMP
CADBURY BOURNVILLE

CADBURY DAIRY MILK

CADBURY WISPA

The old classic dark chocolate .

Cadbury Chomp is a delicious caramel treat wrapped in milk chocolate.

Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British isles, but with Fairtrade Ghanaian cocoa beans too!!

The velvetytextured milk chocolate .

CADBURY TWIRL

CADBURY CREME EGG TWISTED

CADBURY CRUNCHIE

Two twirly chocolate fingers covered in smooth Cadbury milk chocolate.

fun of Creme Egg inside a bar of thick milk chocolate.

A golden honeycomb centre surrounded by delicious Cadbury milk chocolate

Cakes And Biscuits

CADBURY CELEBRATION CADBURY CAKE WITH BUTTONS DIGESTIVE BISCUITS CADBURY CAKE BARS CADBURY MINI ROLLS

CADBURY FINGERS

CADBURY CAKE FUDGE BITES

CADBURY HALF COATED MINI ANIMAL BISCUITS

Boxes, Bags And Tins

CADBURY HEROES CADBURY BUTTONS CADBURY DAIRY MILK TASTERS

CADBURY MILK TRAY

CADBURY KOKO

CADBURY ROSES

CADBURY DAIRY MILK CARAMEL NIBBLES

CADBURY CLUSTERS

CADBURY CHOCOLATE ECLAIRS

CADBURY DAIRY MILK SHOTS

DRINKS
CADBURY HOT CHOC CHUNKS CADBURY DRINKING CHOCOLATE CADBURY HOT CHOCOLATE INSTANT CADBURY HIGHLIGHTS

BOURNVILLE COCOA

Ice-cream And Desserts

FLAKE 99 CONE CADBURY TWIN POTS FLAKE CADBURY CHOCOLATE MOUSSE

CDM STICK CADBURY CHOCOLATE TRIFLE

Competitors Of Cadbury

Within Chocolate, it's interesting that Cadbury is a very small player outshone by Nestle,

M&M Mars (now called Master foods) and

Hershey. Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - perhaps #2. This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada & Australia.