In the Name of Allah The most Gracious, The most Merciful

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FINAL PROJECT
Presented To: Presented By:

Ms Hina Ali

Group Number 5

Marium Bibi Abdul Majid Salim Raja Shoaib Ayesha Arooj Sehrish Kiyani Aamir Kiyani

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Different Logos of Google: Project Name:Search Engine.. Google .. A

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Contents:
How they manage? Competitors Brief Introduction Google bussiness expansion Other google google History of offerings WhatSwotsearch engine? Basic advantages is a analysis GoogleChallenges points Revenue & expenses Explained 10 Bussiness expansion grid google tricks Summary

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Google.Inc is an American Public Corporation Attaining the position of No.1 all over the world Google's Search Engine Home Page Google's Search Engine Options All you need to do is just enter a word or phrase and hit enter

How to read search results?

Suspicious results and strange behaviour

(This site may harm your computer)

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In January 1996, Larry & Sergey worked on a project called BackRub

What was the purpose of this project? Page Rank (Algorithum)

In 1997, Google was in its initial stage In september 1998, Google was registered as a search engine Only one employee was hire at that time Now it has 20,222 employees

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Search Engine Definintion Purpose of Search Engine How search engine works? What is a Google Search Engine? Search quality is a special department Provide scaleable plateform Basic boolean

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Focus on the user and all else will follow Its best to do one thing really, really well Fast is better than slow Democracy on the web works You dont need to be at your desk to need an answer You can make money without doing evil Theres always more information out there The need for information crosses all borders You can be serious without a suit Great just isnt good enough

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Google Vision:

To enable people to find, use, share, and expand all human knowledge

Google Mission:

"To make the world's information universally accessible and useful

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Different types of files at your will Scholarly search Meanings of any word in an instant Find the time of any location Weather at your finger tips Google does live commentary too! Calculate with your browser Compare your currency with others Keep trades of the stocks Wanna find some faces?

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Yahoo MSN

AOL (America Online)

& many more.

Basic Features of Google:

No advertisment on the front page 60million webpages Doodles

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First funding which received by Google Acquire different labs (Pyra Lab) Pay per click Different Google activities: In 2005, Google invested 1billion dollars in AOL In 2005, Google announced a research partnership with NASA In 2006, Google paid 3billion dollars to DELL In 2006, Google signed a deal to provide there search on MySpace for 900million dollars Pays Mozilla & Opera hundred of millions In 2006, google bought youtube in 2billion dollars

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WOT Analysis:

Search Engine of a search engine Competition among the companies to be a part of google main index A lot number of share in the Web world (80% of webpages are there) Bringing order to the Web pages Competitors on Google Toes

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OT Analysis

Why Google employees quit? Googlers are not happy with the performance of Google Low monthly Pay Too much bureaucracy Poor management Hiring process takes a lot of time Doing alot of work

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SW

T analysis

Availing opportunities by Doodles

By advertising
Make innovations in the mobile world

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SWO

Analysis

Why could google die?? Maybe!not now but tomorrow??

Yahoo VS Google Companies start excluding thereself Threats from other competitors

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Making innovations Google make a record (To be stable itself in a STAR stage) Profits are increasing day by day Competitors are in question mark stage
I can tell you everything because I have a Google & so do you

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Bussiness Level Strategies: Should we compete? What are we good at? How do we compete? Corporate Strategies: What bussiness are we in? Where do we make money? What should we be in?

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Handy Search Toolbar

Provide a white house Option

Quick Search box

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On August 24,2005 google talk was launched On that time, english version is just available Google talk is Just available for PCs Google talk provides a chat area Gmail account is needed for this purpose Provides facility to share videos & files Providing facilities of offline messages On June 30,2006 google talk is available on mobiles

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Google Desktop..Making your computer searchable Provide a facility of Google gadgets & side bar Quick search bar makes searching more easier

Provide facility of deskbar & floating deskbar

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The most important software by Google It is available under three different licences

Google Earth, a free version with limited functionality Google Earth Plus (discontinued), which included additional features Google Earth Pro ($400 per year), which is intended for commercial use

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Orkut was launched at Jan22,2004 Designed to meet new friends & maintain existing Initiate target market was the United states Majority of its user are in Brazil

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World is on your Fingure tips Google is for everyone No need to go anywhere else Provide us a best result Google itself a supervisor

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Online Marketing Diversification Microsoft Monoply Technical Challenges Streamlining Communication Copyright Challenge Challenge of Language

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Summary about history How search engine helps you? What is vision & mission of Google? Portfolios of Google Hurdles Faced by Google

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