NEW DELHI INSTITUTE OF MANAGEMENT

PRODUCT
VARIETY QUANTITY DESIGN FEATURE BRAND NAME PACKAGING SIZES SERVICE WARRANTY RETURNS

PLACE
CHANNEL COVERAGE ASSORTMENT LOCATION INVENTORY TRANSPORT

MARKETING MIX PROMOTION

PRICE
LIST PRICE DISCOUNT ALLOWANCES PAYMENT PERIOD CREDIT TERMS

ADVERTISING PERSONAL SELLING SALES PROMOTION PUBLICITY

PRODUCT COLGATE PALMOLIVE holds a staggering 52.5% global market share with its flagship toothpaste line. A TANGIBLE OBJECT OR AN INTANGIBLE SERVICE THAT IS MASS MANIFACTURED ON LARGE SCALE WITH A SPECIFIC VOLUME OF UNITS. Colgate Under The Umbrella Of Colgate Palmolive. More Durable Than Any Other Toothpaste And Store At Any Temperature Product Available In Many Sizes . 50 g, 100 g, 200 g, 400g Warranties and Returns Are not offered on the product(RETAILER AND WHOLESELLER) SUPERMARTS GET SOME ADVANTAGE IN IT.

RETAILER WHOLESELLER

8% - 10% 15 %

SUPERMART

13 % 17-20 %

VARIE TY
ST ST AS AS MF MF

WEIG HT
50 g 150 g 100 g 200 G 80 G 150

PRICE( RS)
15 47 37 68 36 64

PRICE

STOCKIST

Price Is The Amount The Customer Pay For The Product. In a highly competitive oral care market, Colgate holds its own, and maintains a category leadership position.

CIBAC A
CIBAC A HB HB TOT TOT

200
100 100 200 150 300

35
21 32 58 72 133

PLACE

PLACE REPRESENTS THE LOCATION WHERE THE PRODUCT CAN BE PURCHASED

Goal is to increase the wholesalers to smaller towns and would track the distribution path so that they are covering all the village areas around the towns.

Product Is Distributed Through The Supply Chain Of Companys Distributer To Wholesalers To Retailer To Final Consumer.

The Product Is Available In All India Market, Including Semi-Urban And Rural Market Which Is Their Primary Focus.

PROMOTION REPRESENTS ALL THE COMMUNICATION THAT A MARKETER USE IN A MARKET. Most Of The Promotional Expenses are T.V Media. T.V, FM Radio For Urban Population.

Promotion Towards Rural Population Also.

For Urban Population Hoarding On National Highway Outside The Metro - Would Catch Better Eye Contact EDUCATION PROGRAMME- BRIGHT SMILE BRIGHT FUTURE GLOBAL STRATEGY- RELATIONS WITH DENTAL PROFESSIONALS & 81% OF THEM RECOMMEND COLGATE AHEAD OF ANY OTHER BRAND

COLGATE CELEBRATE ORAL HEALTH MOUTH.

ADVERTISING

PRODUCT HUL holds 22% global market share with its flagship toothpaste line. FEATURES Fights cavities Complete protection for strong enamel and healthy Gums. Contain Flouride Clinically Proven Anti Cavity Agent Sorbitol Water Hydrated Silica Sodium Fluoride (0.24%) (Purpose: anticavity toothpaste) Sorbitol

Hydrated Silica
PEG 32 Sodium Lauryl Sulfate SD Alcohol 38 B

Sodium Lauryl Sulphate

PEG-32 Cellulose Gum Sodium Saccharin VITAMIN FLORIDE SYSTEM Youth Oral Care Brand

Flavor
Cellulose Gum Zinc Citrate Trihydrate Sodium Saccharin

CL-16255,CL-17200

Titanium Dioxide

HUL BRAND TARGETING TWO DIFFERENT SECTIONS OF CUSTOMERS PEPSODENT AS A FAMILY PRODUCT AND CLOSE UP AS A YOUTH PRODUCT

BUSINESS RETAILER WHOLESELLER SUPERMART STOCKIST

% MARGIN 8% - 10% 15 % 13 % 17-20 % VARIETY QUANTITY 50 100 PRICE 10 27

VARIETY ACTIVE GEL ACTIVE GEL MENTHOL LEMON FIRE PEPERMINT

QUANTITY 150 300 150 150 150 150

PRICE 62 100 64 65 67 64

GERMCHECK GERMCHECK

CENTRE FRESH

150

62
67 110

GERM CARE 150 GERM CARE 300

PLACE

Pepsodent Dental Insurance, a first of its kind initiative in the oral care category in India HLL Oral Care under its Pepsodent brand conducts various oral care and hygiene programs across the country including dental check-up programs in community.

Strategy Of five guiding principles : Remove, Reduce, Reuse, Renew and Recycle. Sustainable Packaging Steering Team implements this approach across Unilever. Pepsodent Packs Include Germ-Indicator(Allow Customers To See The Efficacy Of It)
Pepsodent Night Brushing Campaign Pepsodent School Program & Free Dental Check Up

Brand who is leading the herbal toothpaste market At 13.5 per cent market share, Daburs toothpaste business grew by nearly 20 per cent in 2009-10. A key driver of growth in this category was the Ayurveda based Dabur Red toothpaste, which grew by 17.5 per cent.
Ingredients
Sunthi (Zingiber officinale) rhizome - anti-bacterial & anti-inflammatory Maricha (Piper nigrum) fruits - breath freshener, anti-bacterial Pippali (Piper longum) inflorescence - breath freshener, anti-bacterial Karpoora (Cinnamomum camphora) - antiseptic,local analgesic Tomar seeds (Zanthoxylum alatum) fruits - antiseptic, fights bad odor Lavanga (Syzygium aromaticum) floral buds - analgesic, prevents tooth decay Pudina (Mentha piperita) oil - anti-fungal, anti-bacterial

PRICE
Supermart Have T.O.T For Damaged Products

BUSINESS RETAILER WHOLESELLER

% MARGIN 10% 16 %

SUPERMART STOCKIST

14-14.5 % 18-20 %
VARIETY RED RED RED QUANTITY 50 100 300 PRICE 16 35 98

PLACE

Basically it follows simple supply chain from production unit to distributors & then from distributors to retailers.

In any place like malls company is having certain marketing strategy. That which product should be placed where so that they can attract customers attention.

Many advertisements are made by Dabur.

Basically telling people importance of Ayurveda and herbal products.

Launched Dabur Red Toothpaste By Sponsoring Star Parivaar Awards 2003,2004