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A good and marketable candidate a bailiwick or at least areas that can be penetrated a decent pool of resources Affiliation with the right people or organizations a well-planned strategy a machinery RUNNING THE CAMPAIGN you as the candidate Logistical and operation requirements your communications plan AFTER ELECTION DAY: THE REAL BATTLE BEGINS PREPARING TO WIN: ASSESSING YOURSELF AS A CANDIDATE NINE (9) THINGS to CON
A good and marketable candidate a bailiwick or at least areas that can be penetrated a decent pool of resources Affiliation with the right people or organizations a well-planned strategy a machinery RUNNING THE CAMPAIGN you as the candidate Logistical and operation requirements your communications plan AFTER ELECTION DAY: THE REAL BATTLE BEGINS PREPARING TO WIN: ASSESSING YOURSELF AS A CANDIDATE NINE (9) THINGS to CON
A good and marketable candidate a bailiwick or at least areas that can be penetrated a decent pool of resources Affiliation with the right people or organizations a well-planned strategy a machinery RUNNING THE CAMPAIGN you as the candidate Logistical and operation requirements your communications plan AFTER ELECTION DAY: THE REAL BATTLE BEGINS PREPARING TO WIN: ASSESSING YOURSELF AS A CANDIDATE NINE (9) THINGS to CON
PREPARING TO WIN Assessing yourself as a candidate Knowing the political terrain Choosing the members of the team Strategizing
RUNNING THE CAMPAIGN
You as the candidate Logistical and operation requirements Your communications plan
AFTER ELECTION DAY: THE REAL BATTLE BEGINS
PREPARING TO WIN: ASSESSING YOURSELF AS A CANDIDATE
NINE (9) THINGS TO CONSIDER WHEN RUNNING (p. 24)
1. INTENTIONS (good or bad)
2. QUALIFICATIONS (discussed also later in class) Filipino Citizenship/ registered voter/ 1 year residency/ read and write and age requirements (21 for LGU officials/ 25 for HOR/ 35 for Senate, etc. 3. VALUES (basic moral and spiritual tenets) 4. PERSONALITY (intrinsic or externally friendly) 5. REPUTATION (dossiers of opponents) 6. SUPPORT MECHANISM (family, parties, campaign teams) 7. FINANCES (own money and external sources (party/ friends/ etc.) 8. FITNESS (health, exhaustion, etc.) 9. CHANCES OF WINNING ASSESSING YOURSELF AS A CANDIDATE
MUSTS TO WIN (p.33)
1. A good and marketable candidate 2. A bailiwick or at least areas that can be penetrated 3. A decent pool of resources 4. Affiliation with the right people or organizations 5. A well-planned strategy 6. A machinery
VOTERS AND PROSPECTIVE DONORS QUESTIONS TO NEWCOMERS: (p.
34) Who are you? What have you proven? What else can you do KNOWING THE POLITICAL TERRAIN
Knowing the Battlefield (pp. 36 to 40)
Scan the political environment The voters The SPEECS situation in the area The stakeholders and players Putting all in your database Size up the opponents Their SW Their allies and enemies Classify areas of strengths and weaknesses Mapping your balliwicks (political mapping) CHOOSING THE MEMBERS OF YOUR TEAM (pp. 46-57) OPERATIONS from pre-campaign to post election FINANCE Fund raising Budgeting Managing expenses Suggested allocation per voter for governor P 200 for representatives 250 for mayors 500 COMMUNICATIONS What to project (image: reformist, better than the opponent) How to project (slogans, stickers, etc.) SUPPORT Researchers Political officers Legal experts Think tank Kitchen cabinet STRATEGIZING (pp. 58 to 63) WHY Be clear about the rationale of your plan Compartmentalize HOW Define your main approach Special operations Media projection Organization WHAT Spell out sub-strategies that should fit into the main approach WHO Identify people in charge WHEN Set a time table or deadline. RUNNING THE CAMPAIGN: YOU AS THE CANDIDATE (p. 71 to 74) PHYSICAL APPEARANCE Dress appropriately Limit the color scheme to two to three at most Choice of eyeglasses BASIC REQUIREMENTS IN COURTING THE ELECTORATE Improve your awareness level (the public must know you) Build a good public image Master the art of public speaking PUBLIC SPEAKING DO’S Be clear Be focused Be compelling Be creative Be concise LOGISTICAL AND OPERATIONAL REQUIREMENTS (p. 79) CANDIDATE CAMPAIGN TIMELINE MIDDLE NEAR THE END END ELECTION DAY
Organize, participate in Increase visibility Keep the Remind supporters
public forum, debates, town momentum to vote hall meetings with voters Generate news, issue Send targeted mail and e- Launch final Show confidence press releases, grant mail ads round of phone and when casting the interviews door to door ballot campaigning for undecided voters Send out fundraising Do final round of fund- Contact all Provide services to letters, call back supporters raising supporters to help supporters remind them to reach the polling vote early precincts Contact undecided voters Do intensified telephone and Issue statements Monitor voter
door to door visits to respond to all turnout
attacks Hold neighborhood events Mobilize supporters with Call supporters for undecided voters reminders about e-day and who have not voted opportunities for early voting Distribute signs and Maximize publicity by materials to increase name distributing all printed identification election materials Increase volunteer Issue regular base and organize go statements, press out and vote efforts releases YOUR COMMUNICATIONS PLAN
FAIR ELECTIONS ACT (R.A. 9006) (p. 101)
Print advertisements should not be more than ¼ page in broadsheets and half a page in tabloids three times a week per newspaper, magazine, or other publication National candidates may use not more than 120 minutes of ads for TV and 180 minutes of ads for radio. Local candidates may use no more than 60 minutes of television ads and 90 minutes of radio ads. MAINTAINING GOOD MEDIA RELATIONS WHAT MEIDUM TO USE (p. 104) Television 67% credibility rating Radio 20% Newspaper 5% AFTER ELECTION DAY: THE REAL BATTLE BEGINS
HAVE YOUR WATCHERS, SUPPORTERS READY FOR
COUNTING WHAT TO WATCH OUT FOR: (p. 109) Rumor that you have quit, gotten dissatisfied, or conceded early Harassment, intimidation, terrorism Misreading and misappreciation of ballot entries, miscounting of tallies Ballot box snatching to lose or replace the ballots and election returns Tampering with the tallies, election returns, statement of votes, and certificates of canvasses Protest cases that can financially bleed you Recall petition by constituents, financed by your opponents