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Mobile Technology implementation for enhancing efficiency of manufacturing industry with focus on TATA STEEL

By: Atisha Ray (12BM60017) Reecha Sinha(12BM60010)

Introduction
The 100 years old steel industry in India has a production of about 52 million tonnes but still lags in cost effective manufacturing Tata Steel has always believed that the principle of mutual benefit between countries, corporations, customers, employees and communities is the most effective route to profitable and sustainable growth. The advanced feature of Mobile Technology can increase visibility in value chain for manufacturing industry with special reference to Steel Industry ICT (Information and Communication Technology) is widely being used in Manufacturing to achieve better accuracy and has resulted into world class manufacturing practices across the world.

Scope of Stakeholders Involvement


Efforts needed to involve every stakeholder needs selective targeting implementation for the synergic advantage that contribute to the manufacturing process. Stakeholder Suppliers & Vendors Action to Address

Vendors meet and surveys. Training and rapid information sharing for a win-win situation
Compensation, Health care, stock options, performance based incentives, Career development Meetings with Pollution control board, tax departments, infrastructure department, other ministers Customer meets, Satisfaction surveys addresses cost, delivery, quality performance

Employees

Government Bodies

Customers

Scope of Stakeholders Involvement (contd..)


Stakeholder Investors Actions to Address Forums for Annual general meetings, Analysts meetings and addresses performance, long term growth and strategic planning

Media
Communities Business Partners

Relationship with Media through timely releases and articles


Public hearings and group meetings with tribal leaders, local leaders, Zila Parishad Industry forums and meets for efficient knowledge sharing and to address overall issues Partnership and collaboration to attain best Research and development

Academics

Leveraging Mobile Technology Usage


Reduced Opportunity Cost: The use of mobile devices and tablets has led to
rapid monitoring of Business e-mails. This has enhanced effective communication in the real time manufacturing environment and helps in quick Business decision making process that otherwise could lead to economic impacts in the manufacturing process.

Reduced Cost of Operation: Traditional methods of inventory management


has been eliminated by the new technological improvements. Inventory management vendor system helps the manufacturing companies to implement good quality, optimum product order quantity by analysis of monthly demand, and to improve the inventory turnover.

Shared Service Opportunities: The increasing trend in cloud computing has


resulted in rapid cost savings by enabling the implementation of the shared services concepts in the manufacturing industry. This increased their affordability to scale and pay for the infrastructure as per their usage.

Leveraging Mobile Technology Usage (contd..)


Customer Relationship Enhancement : The Customer Relationship Management
has been adopted as a sales tool in order to efficiently track the customer behaviour and to retain their relationship for the product. CRM has proven track record of high effectiveness in usage for the introduction of new products in the market.

Efficient Resource Utilization: The mobile technological improvements for


managing employee relationship and monitoring their productivity has emerged as a key tool for efficient resource management. The Key Result Analysis applications keeps track on the results achieved by each employee in the manufacturing process.

Enhanced Investors Credibility: The establishment of exclusive investors


forum in the industry has targeted in developing investors relationship through quick information sharing among the investor group.