Fact file P&G Brands.

P&G in India Few controversies Promotional Activities SWOT Analysis Conclusion

Founded 1837 *(American multinational corporation) Headquarters - Cincinnati, Ohio, USA Key people Mr. Bob Mc Donald suceeded Mr. A. G. Lafley, Chairman, President, and Chief Executive. Industry - Consumer goods Revenue - US$ 78.9 billion Net income - US$12.075 billion Employees - 120,000 Products are available in 140 countries

Fabric & Home care :- Ariel, Tide, Downy, Dash, Lenor And many more.. Food & Beverages :- Pringles, Crisco, Jif, Folgers and many more.. Health care :- Metamusil, Vicks, Crest, PUR and many more.. Baby care :- Pampers, Luvs and Dodot. Beauty care :- Olay, Pantene, Camay, Zest and many more

Relationship with India started in 1951 RHL started manufacturing in 1964 Affiliated product of P&G in 1985 Procter & Gamble India P&G USA - Increase in stake Two subsidiaries

Environmental Issues: One of the largest producer of air pollution Roughly 350,000 pounds of toxic chemicals released annually into the air.

Designed to promote environmental responsibility and consumer conservation education. The goal is to show consumers in a very achievable way how to save water, waste and energy at home with trusted brands like Tide, Pampers, PUR, Ariel, and Duracell.

Logo controversy: P&G made a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies. The company received unwanted media publicity in the 1980s when rumors were spread that their corporate logo was a Satanic symbol.
Since 1851 - 1986

However, the continuous media coverage prompted P&G to adopt an entirely new logo.

Since 1986 -2007

Direct attack of HUL on P&G.

Advertisement stated that Rin gives better whiteness than Tide Naturals. Ad released on 26th February 2010 Friday.

In early 1850s P&G came up with product identification. P&G started its first consumer advertising through Ivory soap. Pioneers in sponsorship. Proud sponsor of mom. Recognized at the 57th Cannes Advertising Festival.

STRENGTHS

One of the best marketers in the world Product variety and diversification Tightly integrated with the largest retailers in the US and around the world Product innovation Distribution channels all over the world

WEAKNESS

Health and Beauty products limited to Women Only Lagging behind in online media presence & leadership Constant innovation = higher prices for consumers