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Hero Honda
Cohesive Approach
Right Cost
100 cc motorcycle
Fuel efficient & Affordable
Brand health
Emotional Branding
Youngistaan
Just 4 her.....
Advertising
o Discarded product categorization on the basis of engine size
o The ad for the premium segment Hunk doesnt talk of speed or power at all
the focus is on the looks even while standing o The CBZ Extreme comes with the promise, Thinking is such a waste of time
Types of Advertisements
Celebrity Advertisements
Types of Advertisements
Print and Outdoor Advertisement
Types of Advertisements
Covert Advertisement
Mujhe Kuch Kehana hai CBZ Gavaskar Border Trophy Man Of The Match Hero Honda Bike
Types of Advertisements
Public service advertisements
DESH KI DHADKAN
Types of Advertisements
Broadcast advertisemensts
HERO HONDA RODIES
Personal selling
Wide price range. Each product with multiple optional features. Experience speaks. First six service free Once in a year free check up for hero honda bikes from authorised comapany service station. Good resale value. Various schemes for goverment and miliatry employees.
Print Advertisements
Outdoor Advrtisements
Sales Promotion
Large product portfolio starting from 37k to 95k
Sales Promotion
Sales Promotion...contd
CSD
Choose bike of your choice at a considerable lesser price i.e. at CSD price anywhere in India Who can book?
All commissioned officers / staff either retired or currently serving in the Indian Army, Navy or Air Force can avail of this facility
Direct Selling
Helpful staff 2100 authorized dealers
Concentrated on brand rather than offering discountsHero Honda hasn't been offering discounts since two years. Now with the competition heating up, would we see discounts coming back? For us competition never cooled down. There have been launches by our competitors, some successful, some not. I don't see competition dying down, and we stay true to our strategy -no discounting of products. A consumer's primary consideration is the brand, which is the biggest differentiator. They will not pay attention to smaller considerations like Rs 1,000 off or a better interest rate etc.
Press Release
New Delhi, October 21, 2008: Hero Honda Motors Ltd (HHML), the world's largest two-
wheeler company for seven consecutive years, today firmly reiterated its undisputed
leadership in the domestic two-wheeler market. Hero Honda passes on excise duty cut benefit to customers reduces prices on all models, ranging from Rs. 1000/- to Rs. 2400/-sales 265,431 units of two-wheelers in February
Hero Honda has already rolled out its festive season initiatives, with the launch of four new
models the all-new "Passion Pro" and three refreshes of its existing models - new CBZ Xtreme, a selfstart version of Splendor NXG and the refreshed Pleasure.
Press Release
Celebrating its 25th year, Hero Honda released an innovative music video in the month of
Press Release
New Delhi, October 21, 2008: Hero Honda Motors Ltd (HHML), the world's largest two-
wheeler company for seven consecutive years, today firmly reiterated its undisputed
leadership in the domestic two-wheeler market with impressive bottom line growth for the second quarter (Q2) July to September - of this financial year (FY) 2008-09. Hero Honda passes on excise duty cut benefit to customers reduces prices on all models,
ranging from Rs. 1000/- to Rs. 2400/-sales 265,431 units of two-wheelers in February
Hero Honda has already rolled out its festive season initiatives, with the launch of four new models the all-new "Passion Pro" and three refreshes of its existing models - new CBZ Xtreme, a selfstart version of Splendor NXG and the refreshed Pleasure.
Press Release
Celebrating its 25th year, Hero Honda released an innovative music video in the month of
September. Titled "Hero Honda Dhak Dhak Go", and involving as many as eight brand
ambassadors of Hero Honda, the music video has been receiving rave reviews. Hero Honda recently won two very coveted awards - "The Most preferred Brand of twowheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit
5-0.