Fashion is an outcome of culture.

Culture is everything that the members of a society creates based on its economic, political, and social system. For example, fashion during the Middle Ages reflected societal sentiments at the time individuals covered most parts of their body during the this period when sexual freedom was extremely repressed and people were extremely religious. The economy and technology are also important parts of fashion. As an example, during the late middle ages, the primary industry was the textile sector and England's wool was its single most important export. During this time the main fabrics used for clothing were natural fibers, such as wool and linen. With the advancement of technology, more diverse types of fibers are now used.

Fashion is a general term for a popular style or practice.

In the globalised era, the apparel and accessory segment in India, like many other traditional product segments, is undergoing an outstanding change of perception. While it continues to enjoy the position of being an enhancer of beauty, the new-age consumer perceives fashion as a must, manifesting the wearers attitude, personality and lifestyle. Fashion is now an important new sales driver in India, and domestic and international brands are scrambling to adjust their designs to cater to the Indian market. A host of variables - the buying occasion, the wearing occasion, the economic strata of the target segment and the effect of regional and religious influences on all of them are now being juggled to find the winning mix.

With mounting western influence, and a focus on revival of traditional Indian fashion elements, diversity in India sees new faces. The Indian fashion stage is a reflection of deep cultural influences, the consumer shift in the new economic scenario, and changing social perceptions. It indicates the birth of new and distinct target groups that ride on various influences to set new trends. Understanding these influencers and the various target group characteristics are key to setting foot in the Indian fashion industry.

Social, economic and political conditions prevalent. Climate and environment Fabric, resources and technology. Costumes worn by the rich and the famous people. Historical events and civilization. Creation of skilled people. Media and its influence. Mind set and life style of consumers. Intermingling of culture.

By the Aryan period, women wore one very long piece of cloth called a sari that they wrapped around themselves in different ways. The word sari came from a Sanskrit word that just means cloth. Saris got their first mention in Vedas, about 600 BC.Rich women wore silk sari and similarly poor wore cotton sari.. There were various ways to drape a sari. Generally it was worn like a skirt with the end thrown on the upper part of the body in various ways. Some working class women wore sari through their legs in kaccha style Generally sari used to be 5 to 6 yard long but some were 9 yards long. Younger women preferred bright colors.

Kaccha style antariya was developed for women and men which latter turned in dhoti for men and a prominent garment. Robes of women completely covered the shoulders and and wore a knot on the crown,and let the rest of the hair hang from the head

antariya first wore in kachcha style, the longer endof the three yard long material was then wrapped around like a short lehnga .A common form was a skimpy antariya made of cheap linen worn mainly by lower classes . Normally the nobility wore the ankle-length antariya and women of high rank, attendant usually wore the shorter form. But in all cases it was tied under the navel and supported by the hip bones. The skirt, bhairnivasani , evolved from the antariya which when stitched on one side became tabular and was worn gathered together at the waist.