Origin of the Idea!!!

Doctor: Have fresh juice in the morning, your haemoglobin level is

low. Please do not have packed/tinned Juices as sugar level in those products is very high. Me: Is there no one to serve me Fresh Juice at my meal table. What to do now..?
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EurekaExotica!!!!
Lets open up Exotica But Whats that ???

Exotica

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EXOTICA
Flow of the Presentation About the Company Objective and Vision About the Founders Market Research Business Model Finances Operations Human Resources SWOT Analysis

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EXOTICA
About the C

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EXOTICA is going to be one of the first companies in India to offer 100% natural freshly squeezed juices. The business plan is to launch a chain of juice bars in the country like never done anywhere else in India.
The Differentiating Factor is that we want to be in the business of home delivery of Fresh Juices so as to provide a alternative to people who do not want to consume Tinned Juices which has excessive Sugar and additives.

EXOTICA
B ECT VE
To be the most sought after single stop for all the healthy natural Juice.

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VISI

To be biggest & most valued healthy natural food chain in India.

Missi

Involve our stakeholders in our best growth path for Healthy-Societal development along with business proposition.

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EXOTICA

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Exotica stems from a simple fact that more than 95% of the Juice consumed at home is a packed Juice which is not fresh. Exotica want to make the natural juices available at the Meal table whenever it is required. Exotica would deliver its products to the homes where they can be consumed fresh without worrying about the additives added to the juice as preservatives. We would also break free from the traditional juices and deliver the variety that is not available in packed/tinned juices.

EXOTICA
About the Fo nders
Keval Desai Founder, Managing Director Mansi Doshi Founder, Head- Operation manager

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Indrajeet Darji Founder, Head - Finance manager

Ankit Mistry Founder, Head-Marketing Department

Vikas Jani Founder, Head HR Department

Lets Squeeze them out..!!!!!!

EXOTICA
Business Model

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Positioning:
Pitted against Tinned Juices / Unhygienic vendors Home Delivery at the Breakfast time/ Evening Parties. Special Juices for Diabetic/ High BP/ Low BP Customers 3 Broad Ranges : Standard, Power, Exotic Subscription Based Model (e.g. Milk) + Available at Shops

EXOTICA
Business Model

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Segmentation:
Middle/Upper Middle Class Families

Standard/Exotic
Health Conscious Individuals Power Patients (Diabetes, Obesity, High BP etc)

Health Club/ GYM Members

Working Couples, High Income Youth Standard/Exotic

EXOTICA
Market Research

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Roadside thelas/carts Average sales per day Tier III 230 es Tier II 350 es Tier I 420 es (Mumbai Lies Here) Avg price per glass of juice Rs 20 - Rs 40 (depending on size & mix)
Traditional juice-parlors Average revenue per day Tier III Rs 15,000 - Rs 20,000 Tier II Rs 20,000 - Rs 25,000 Tier I Rs 30,000 + (Mumbai Lies Here)

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Operations

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Result
Procurement

Unit Operation
Procurement Mass transfer Extraction Separation Separation Size reduction

On the Regularly basis Fruit delivered, dry cleaned Washed

Juice Peeled, cored and de-seed Processing Crushed

Sized, graded

Pressure application
Juice Presentation/ Packaging

Juice extracted
Delivery to the Customer Delivery

EXOTICA
Human Resource

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5 Partners 3 Master Chef 10 Assistant Chef 20 Administrative staff 5 Marketing personnel 5 Distribution Manager 30 Permanent Delivery Boys 15 Temporary Delivery Boys

EXOTICA
Finances

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Required Startup Funds Salary and Wages Fixed Operating Expenses Projected Sales Forecast Income Statement up to 3 years Cash Flow Statement Balance Sheet up to 3 years

Menu Card

EXOTICA

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The Body Cleanser - E The Cholesterol Buster - P The main benefits of A juice made from Apple this juice include cucumber and celery is revitalization of the known to fight cancer body, good for cold and reduce cholesterol. and glowing skin. It also improves any sort Beauticians usually of stomach upset and prescribe this juice headache. This juice is a because of its must have once you extremely good have crossed your 30s. If you have this juice every effects on the skin. other day, then you will not have to worry about your cholesterol level any more.

Squeeze the best out life! Super Breath - E

This juice is specifically for people who want to improve their skin complexion. The ingredients are Apple, Carrot and Tomato. For better effect use Green apples. This juice also had an added advantage of eliminating bad breath. This is due to the Apple, Tomato combination.

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EXOTICA
Super Skin - E It is a very well know fact that orange and cucumber are the most vital things to have if one is concerned about the skin. A combination of these two combined with ginger will act as a supper supplement for your skin. Its combined effect will improve the skin texture and moisture content in the skin. It is also a body heat reducing drink.

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Super Cooler - E A combination of Bitter gourd milk and Apple is used when one generates lots of internal body heat. This juice will instantly cool down your internal body heat and make you more comfortable. It also fights bad breath just like our previous recipe.

Squeeze the best out life! The Wild Thing - E

Now, this one is one of my favorites. Apple, Pineapple and Watermelon blends together to form a wonderful mouth watering juice which is excellent for you kidney and bladder. It also helps dispelling excess salts from your body. Some people use a tint of salt with this juice but I like to drink it as it is without the salt flavor.

EXOTICA

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Strength Weakness Unique Idea Seasonal availability of fruits Perishable Commodity Low Entry barrier High Demand-Rising Health Non-perinial consumption pattern Consciousness Endorsement dependent Professional Tie-Ups for Selling Points Organized & professionally run Business Strong Backward & forward value chain Threats Opportunity Un-organized Juice vendor Rising Cost of Raw Fruits Fall in Demand due to heck tick time schedule Seasonal Variations High Demand-Rising Health Consciousness More avenues for tie-ups Rising Youth demand High Density of Customers at single place Strengthening storage Capability/SCM More availability of fruits from diff. Location

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Marketing Strategy
Advertisement on television Hoardings on roads Awareness through radio Visit at schools & colleges Advertisement in Print Media Free sample Advertisement through internet

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EXOTICA

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In order to reach out to the Target Audience and ensure that they feel more connected with the brand it is necessary to start making conversation through our website i.e. www.exotica.com, well also contact our customers through following public networking sites. Facebook Creating a community on facebook. Creating a Fan page on facebook, This will enable the brand to keep its TA engaged and updated on the introduction of new flavours and events Twitter Creating an active account on a micro-blogging site such as twitter, where regular tweets on product and event updates will ensure interactivity Followers will be encouraged to tweet their suggestions on new flavours.

EXOTICA

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FUTURE OUTLOOK

Target of capturing 5% of the market share within a year and 30% by 2016-end Initially we would be outsourcing the processing of fruits, but after 3 years we would check the feasibility of starting our own processing plant. R&D Department to be set up by 2013 early, in order to facilitate innovation in existing products. We would open Satellite Branches in Major Cities to facilitate product training & improve on Market Share.