DEFINITION OF FAST FOOD

Fast foods are characterized as quick, easily accessible and cheap alternatives to home-cooked meals.

The National Institutes of Health (NIH), describe that fast food also tend to be high in saturated fat, sugar, salt and calories.

THE TYPES OF FAST FOOD PREFER BY MALAYSIANS

McDONALDS The first Mcdonalds restaurant subsequently opened its door at Jalan Bukit Bintang on 29 April 1982.Mcdonalds Malaysia operates under the umbrella arm of APMEA group.

THE TYPES OF FAST FOOD PREFER BY MALAYSIANS

PIZZA HUT - Pizza hut began its operation in Malaysia on 19th May 1982 with the opening of its first outlet at Yow Chuan Plaza, Kuala Lumpur. Cerebos, a Singapore based-company was the first owner. Cerebos has opened 29 outlets when it decided to sell the franchise to KFC Holdings Malaysia Berhad in December 1995.

THE TYPES OF FAST FOOD PREFER BY MALAYSIANS

KENTUCKY FRIED CHICKEN The first KFC restaurant in Malaysia was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since

ADVANTAGES OF EATING FAST FOODS

Fast food definitely save time and energy of Malaysian who are career minded Fast food restaurants are easy to find and very convenient to consumers Drive thru technics at fast foods places has make consumer an easy way to buy fast foods Fast food is far more cheaper than preparing food at home

DISADVANTAGES OF EATING FAST FOODS

One of the main reason that fast food is fattening is because cooking oil is used in many of the foods to preserve their shelf life Eating at fast food outlets is economical only for a single person Frequent visits to such restaurants with one's family can become quite expensive. Environmental issues revolve around the waste that fast-food restaurants create starting from food preparation to food packaging

SOLUTIONS TO MINIMIZE FAST FOOD ADDICTION

They need to have self- control in this matter. If they cant live without eating fast food, then they can slowly reduce it The government need to educate children in schools by introducing food pyramid in young age Government and NGOs need to do advertisement in the television and radio to give awareness about importance of healthy food and lifestyle Organize Run for Health campaigns Fast food restaurants should indicate nutrition values in all their menus

SAMPLING
We select 30 people from our working place as sampling for this research. The set of questionnaires containing 20 questions that will be divided to 3 sections profile of respondent which is demography factor, behavior on fast food and awareness about fast food. The result of these sections will be used in the research.

RESULTS PERTAININGTO TYPES OF FAST FOOD PREFERRES BY MALAYSINS

2.8

2.6

2.6

2.4

2.4

2.2

2.0

Mean

1.9 1.8 PIZZA MCD KFC

The chart shows that McDonald is the most preferred fast food among the respondents. Mean of 2.6 prefer McDonalds. Pizza is the second choice which is mean of 2.4 respondents prefer. KFC was the least preferred fast food among the respondents that is mean 1.9.

FACTORS THAT INFLUENCE FAST FOOD CONSUMPTION

NUTRITIONAL VALUE TASTET TTTTTTT TTTTTTS TE

ACCESSIBILITY

VARIETY

VALUE FOR MONEY

HYGIENE

QUICK SERVICE

Our finding shows that 16.1% of Malaysian preferred taste in their fast food. The second factor is service and also accessibility by 15%. The last factor is nutrition (11.7%).

CONCLUSION OF THE STUDY

The main conclusion is Malaysians prefer McDonalds than KFC. This is because McDonalds provide a variety of food choices, the ambience is nicer and the promotion is better compared to than KFC. This research also reveals that Malaysians choose fast food because of the taste. Majority of the respondents agree that fast food is to be blamed for obesity. We believe that fast food addiction in Malaysia is still in manageable stage. Cooperation of all the relevant parties can minimize the fast food eating habit in Malaysia.

RECOMMENDATIONS
We have recommended that government need to give education on healthier lifestyle in the primary schools itself. They also need to have campaigns and seminars to emphasize the importance of a healthier lifestyle among Malaysians. We suggest that fast food restaurants must provide attractive and comprehensible nutritional labels, as it might attract customers attention as well to understand the technical terms used in labels. NGOs need to do advertisement in the television and radio to give awareness about the importance of healthier food and lifestyle. Lastly we have asked the consumer themselves to have an awareness of the healthy living habit. We recommend Malaysian making healthy choices of fast food

SUGGESTIONS FOR FURTHER RESEARCH

We suggest that further research can be done solely on the advantages and disadvantages of eating fast food

This research will reveal more information that can be useful to rectify the fast food addiction among Malaysians. Furthermore suggestion gets information from the fast food management with regard to information such as average customer daily buying, the food consumption daily in fast food and the methods of preparing a fast food meal.