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CASESTUDY On Procter and gamble

PRESENTED BY ;

Tarun solanki

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Introduction
Founded in 1837 Procter & Gamble is one of the largest consumer products companies in the world. ranked 74th on Fortune 500 list of the world's largest corporations. These include beauty care, household care

and Gillette products

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DURK JAGER
Durk I. Jager (born 30 April 1943) Nationality American

Education ; Erasmus university


He joined Procter & Gamble in 1970 He was the CEO of Procter and gamble from 1 September 1999 to 2000

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Management Style of jager


The CEO of P&G, Dirk Jager, had left after a mere 18 months in the job. They initiated to make changes in the company. They created 7 division in the company which cover the international market also. They standardize the manufacturing. Jager always looking for new innovation and improvement. this is all a result of the company's employees dissatisfaction.
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A.G.lafley
Born June 13, 1947 Occupation Retired Chairman, President, and CEO, Procter & gamble.

graduated from Fenwick high school


Afterwards, he studied at Harvard Business School, receiving his M.B.A. in 1977

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Management style of Laphaley


After jager, laphaley became new CEO of P&G. he also continue to make changes in the company. he had taken step to import new technology from outside. He made their offices open so that team members can get them immediately. He realized this work without creating grievances among employees. he become successful CEO of P&G

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JAGER

V LAPHLEY

Jaeger is very aggressive and rough speech, while laphley is cohesive in speech. Jaeger behave with following managers rudely, when

laphley honorably.
Jaeger spoke more and listened less, while laphley listened more, and then turn to speak.

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ANALYSIS
Here you will come to know that how the management style of laphley is different from his predecessor CEO Dirk Jaeger`s management style. Jaeger was not staff centered when laphley is staff centered. The Similarity in both CEO is that they both are committed to bring fundamental change in the company. jager reduced the power of field managers of the company's by centralizing accounting and other department and have increased the power of some managers. But due to employees job dissatisfaction he has been removed. Laphale believes in 'open communications' and tried to remove the centralize power between the head of different departments.

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SUMMERY
Three things are clear from this case (1) changes faced by each company. (2) changes in the external environment (which does not pass on any of the company) used to increase the speed of globalization. (3) Therefore, each leader must have a Change Leader. Leader can manage the change that is now considered to be a true leader.
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BIBLIOGRAPHY
Case study article from Gujarat smachar Date 5th September 2010, Written by Dhaval Daheta. Website: www.wickipidia.com www.pg.com
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