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Please set aside your present ideas about business ethics, especially the idea that it is only about
Obeying law, rules, and regulations Being socially responsible Not lying, cheating, or stealing Feeling comfortable about what you do
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Most of us managers are not familiar with the terms of art developed for effective thinking about ethical problems. The subject has been confused for us by those who mix up obeying rules with being a good person.
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Both have to do with what we do, not with who we are or are becoming
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Prohibitions and mandates Restrictive rules and codes of conduct Keeping people from doing wrong, that is, holding them back Dictating specific actions
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Focusing on compliance
Reduces ethics to a branch of law Often or usually deteriorates into mere proceduralism Encourages people to find loopholes Is often driven by government requirements, because government is a creature of law and thats all it knows or understands
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Restricting people and holding them back is not the essence of good management The management challenge instead is to lead people to
Growth must have a goal, something we grow toward Change is not growth unless it is toward perfection or excellence Ethics and excellence go together Ethics is human excellence
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None of us is born excellent Neither are companies born that way Excellence has to be chosen and then pursued by hard work Ethics is a matter of excellence, so a manager must choose and work at ethics
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Good morals are the behavior society expects We acquire moral sense by our upbringing If you dont have good moral sense by about age 17, then you are unlikely ever to acquire it Knowledge of good morals is not all that is needed to assure good moral behavior
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What is ethics?
What ought to be normal behavior What ought to be done in a dilemma We use ethics to decide if something is good or evil
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We give reasons to justify our acts Ethics is moral reasoning It can be studied as a rational subject
But it is not what we call rationalization, the process of finding credible reasons for a bad choice
We can learn how to make better choices, no matter our age or experience
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Agent one who acts Consequence what results from an action End the consequence the agent intends by his act
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Good an end that in objective fact tends to perfect the agent Value a subjective estimate of the worth of an end Principle the objective basis of a choice
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Intention the end sought by the agent Circumstances the concrete facts surrounding the act and the action Means that through which the agent intends to bring about the end
The test for the goodness of the means is that they must not be justifiable only in respect of the present intention and circumstances
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The good is the greatest happiness for the greatest number Rules are therefore secondary Implication: The end justifies the means
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I, myself, am the good; or it is what I, by myself, make it to be My values are uniquely important because they constitute my moral self Implication: The only wrong is to untrue to my own values
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The good is the whole earth We must sacrifice for Mother Earth Implications:
No one can rightly dispute any sincere effort to return the natural environment to its natural state Any required economic sacrifice is good simply because it is sacrifice
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The good is the process of living together Duties are determined by social values Because it is process-driven, social responsibility necessarily becomes a political agenda
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The good is determined by divine mandate One must submit ones own will to the will of God, whatever that requires Problems:
How do we know the will of God? How can we reason about the omnipotent and sovereign will of God?
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The Greek word means duty The person who does his duty just because it is his duty, is a person of good will What is a persons duty in a particular situation?
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Duty in a particular situation is determined by the categorical imperative Act so that the principle of your act is one you would be willing to be a universal rule People are ends in themselves; no rational being may be treated merely or only as a means to another end
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The status of people as ends in themselves can only be assumed, not demonstrated The categorical imperative is strictly formal or procedural; it has no substantive content Kant offers no defense to radical subjectivism
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All act-oriented theories focus on what is a good act, not on what makes a good person The goodness of an act is determined either by the rules that govern the act or by the foreseen consequences of the act But something else is possible
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