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  • Starbucks

    Încărcat de

    Jill B Dapun
    15 vizualizări30 pagini
    This document provides an overview of Starbucks operations in Taiwan. It discusses: - Starbucks began in Taiwan in 1998 and now has branches across the country. - Their products include fresh brewed coffee, espresso beverages, and coffee accessories. - Starbucks focuses on quality coffee beans and freshness. They emphasize a pleasant atmosphere and high quality reputation through their stores and promotional activities. - The document also discusses Starbucks' management structure and strategies around coffee sourcing, store design, location, and customer/employee relations. It provides a SWOT analysis and suggestions for future development.

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    This document provides an overview of Starbucks operations in Taiwan. It discusses: - Starbucks began in Taiwan in 1998 and now has branches across the country. - Their products include fresh brewed coffee, espresso beverages, and coffee accessories. - Starbucks focuses on quality coffee beans and freshness. They emphasize a pleasant atmosphere and high quality reputation through their stores and promotional activities. - The document also discusses Starbucks' management structure and strategies around coffee sourcing, store design, location, and customer/employee relations. It provides a SWOT analysis and suggestions for future development.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    15 vizualizări30 pagini

    Starbucks

    Încărcat de

    Jill B Dapun
    This document provides an overview of Starbucks operations in Taiwan. It discusses: - Starbucks began in Taiwan in 1998 and now has branches across the country. - Their products include fresh brewed coffee, espresso beverages, and coffee accessories. - Starbucks focuses on quality coffee beans and freshness. They emphasize a pleasant atmosphere and high quality reputation through their stores and promotional activities. - The document also discusses Starbucks' management structure and strategies around coffee sourcing, store design, location, and customer/employee relations. It provides a SWOT analysis and suggestions for future development.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 30

    STARBUCKS

    9331337 9331376 9331373

    Background
    Began

    in 1971

    First The

    Store in Seattle

    Branches Stores All Over The World

    Starbucks In Taiwan
    Began

    in 1998 The First Store in Taiwan In Tien Mu, Taipei City The Branches Stores in Taiwan

    Products of Starbucks
    Fresh

    Brewed Coffee Italian Style Espresso Beverages Coffee Related Accessories & Equipment
    Coffee

    Alternatives

    Plan

    The Inside Management of Starbucks

    Organization More

    than 4P?!

    Plan
    Vision Howard Schultzs Coffee Dream

    Mission

    The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. Strategic Supply joy and great working environment. Treat all the workers with respect. Bean Stock Operation Bean Stock

    Organization
    CEO
    Vice General Manager
    International General Manager

    Capital

    HR

    Finance

    Design

    R&D

    Marketing

    AD

    More than 4P?!


    price place promotion

    product
    passion

    personal
    people

    Price
    The Luxury which can be afforded easily
    140 120 100 80 60
    Price

    STARBUCKS

    Is coffee

    40 20 0

    La tte

    ch iat to

    ino

    sso

    Ca pp uc c

    M ac

    es

    M ec

    pr e

    ca

    140 120 100 80 60


    Pri ce

    STARBUCKS

    Is coffee

    40 20 0

    La tte

    ch iat to

    ino

    sso

    Ca pp uc c

    M ac

    es

    M ec

    pr e

    ca

    Promotion
    The Try

    pleasant atmosphere for free

    Creative

    and elaborate cookies and goods quality and reputation

    High

    Place
    The

    Third Place

    a place between home and workplace


    Convenient

    downtown-in order to make people get there easily

    Product
    The

    Best Coffee Beans

    The

    Freshest

    Passion
    Pour

    all your heart into the cups!

    Good

    interaction between employees

    Personal
    Personal

    Right

    Personal

    Feelings

    People
    Friendly

    and kind service

    Always

    wearing smile

    The Marketing and Strategy

    Coffee for Starbucks Decoration and Location Business Serving

    Coffee for Starbucks

    Purchase

    1 Latin America

    2 The Pacific
    3 Africa and Arabia

    Quality
    1 2 3 4 Aroma Acidity Body Flavor

    Decoration and Location


    1.

    Decoration

    Location

    Business Serving
    1.

    For Employee Relationship Dont force their worker For Customer

    Analysis and Suggestion


    SWOT

    Analysis

    Suggestion

    of Future Development

    Strengths
    STARBUCKS

    corporation. It has a consummate manage system. The clerks are considerate and patient. STARBUCKS has regular and loyal consumers. The environment is comfortable and elegant.

    is a multinational

    Weaknesses
    The

    options on the menu are not many to choose. The price is still higher than others. The consuming customer group is limited. STARBUCKS is joint venture, not franchise organization. Most people still have meals in fast food restaurants.

    Opportunities
    Provide Open There

    coffee coupons.

    more shops and branches.

    are still lots of potential consumers need to discover. more product options.

    Provide

    Threats
    The

    coffee beans are all imported. The cost may be higher and unstable. Each country has a different government policy. There are lots of big competitors in Taiwan. The tastes and flavors may not meat everyone.

    Suggestions (I)
    Make

    its shops with more diversification and characteristics. cooperate partners.

    Find Try

    to stabilize the supply of materials.

    Suggestions (II)
    Narrowing

    countries.

    the spatial differences of

    Focus

    more on the environmental protection.

    Develop

    and provide more products.

    Conclusion
    Why

    STARBUCKS is so successful in Taiwan, even the whole world?

    They

    have good management, strategies, and marketing.


    could definitely be all corporations model.

    STARBUCKS

    Thanks for Your Attention

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