*

Regina Layug Rosero & Hanna Jaber, Mulat Pinoy Project, Probe Media Foundation, Inc. Indonesia-Philippines Strategic Approaches in Mainstreaming Adolescent - Youth Reproductive Health (IPh-SAMA) The Bayleaf, Manila, February 5, 2013

Big Picture, Many Pieces

*You have 2 minutes and 4 sheets of paper. *Distribute your paper to the people around you.
* You can tear up the paper into as many pieces as you like. * You can give the pieces to different people. * You can give all the pieces to just one person. * You decide how many pieces to give to each person. * You can also keep all the paper to yourself.

Big Picture, Many Pieces

* How did you feel
* giving your paper to different people? * receiving paper from different people? * passing on pieces of paper you received to different people? * having different colors and sizes of paper?

* How long did it take you to distribute all your paper? * How do you know where your paper went? * How big is your paper? How small? * How complete is the picture you now have, made from the pieces of
paper you have?

Definition of a social networking site:

A Web site that provides a virtual community for people to share their daily activities with family and friends, or to share their interest in a particular topic, or to increase their circle of acquaintances. - PC Magazine

Conversations: One is to One

Traditional Media: One is to Many

Social Media: Many is to Many

Social Media Content * Articles and blog posts * Photos * Infographics * Polls * Short videos * Memes

NORTH AMERICA INTERNET USERS AND POPULATION STATISTICS NORTH AMERICA REGION

Population (2012 Est.)

Internet Users, 30-June-2012

Penetration (% Pop.)

Facebook 30-June-2012

North America Rest of the World

WORLD TOTAL

348,280,154

273,785,413

78.6 %

184,177,220

6,669,566,768

2,131,732,963

32.0 %

753,229,960

7,017,846,922

2,405,518,376

34.3 %

937,407,180

INTERNET USERS AND POPULATION STATISTICS FOR ASIA

Connectivity in Asia
ASIA REGION Population (2012 Est.) Internet Users 30-June-2012 Penetration (% Pop) Facebook 31-Dec-2012

Asia Only Rest of the World WORLD TOTAL

3,922,066,987 3,095,779,935 7,017,846,922

1,076,681,059 1,328,837,317 2,405,518,376

27.5 % 42.9 % 34.3 %

254,336,520 721,607,440 975,943,960

ASIA INTERNET USE, POPULATION DATA AND FACEBOOK STATISTICS

ASIA Pop (2012 Est.)
Internet Users 2000

Internet Users 2012

Penetration (% Pop)
5.0 % 40.1 % 74.5 % 11.4 % 22.1 % 79.5 % 60.7 % 15.3 % 32.4 % 75.0 % 30.0 %

Facebook Users 2012

Bangladesh China Hong Kong India Indonesia Japan Malaysia Pakistan Philippines Singapore Thailand

161,083,804 100,000 1,343,239,923 22,500,000 7,153,519 2,283,000 1,205,073,612 5,000,000 248,645,008 2,000,000 127,368,088 47,080,000 29,179,952 3,700,000 190,291,129 133,900 103,775,002 2,000,000 5,353,494 1,200,000 67,091,089 2,300,000

8,054,190 538,000,000 5,329,372 137,000,000 55,000,000 101,228,736 17,723,000 29,128,970 33,600,000 4,015,121 20,100,000

3,352,680 633,300 4,034,560 62,713,680 51,096,860 17,196,080 13,589,520 7,984,880 29,890,900 2,915,640 17,721,480

*Socializing *Research *Entertainment *Sharing *Advertising

*Sense of urgency *Shorter attention spans *Easier to build communities *Encourages participation *Picked up by mainstream media

1. What do people want? What are they thinking?

2. What action do you want from your audience?

3. How can you get them to join in?

4. How should you talk to your audience?

5. How do you deal with criticism?

* Haters gonna hate * Fans will defend you * Manage your trolls with respect and tact

6. How do you get their attention?

My personal Facebook posts

Mulat Pinoy Twitter and Facebook posts

Many of the same communication standards apply.

What do I want to do? Who do I want to talk to? How should I speak to them? Why should they care? - Ana Santos, Sex and Sensibilities

*Wider and faster

reach than TV, radio or newspapers:

In November 2011, this photo of Grandma Aurelia looking for her missing husband went viral.

Wider and faster reach than TV, radio or newspapers:

In September 2009, Typhoon Ondoy (international name Ketsana) hit Metro Manila.

Mulat Pinoy aims to:

* give accurate
information on issues related to SRHR discussion with the youth

* provide a venue for

* use social media to

bridge gaps between experts and affected sectors.

2009-2011:

*Kapihan (Coffee)
Sessions

*Pop-I Video Contest *Philippine Population

in Focus Media Fellowship

2011-2012:

*We Are RH Video Contest *Social NetWorth Youth New

Media Workshop

*Beyond Condoms with

Mechai Viravaidya

2012-2013:

*Social NetWorth
Symposiums

*Sexual Health: Shout

or Shush Video Contest Symposiums Should You Care?

*Dare to Ask

*Sexual Health: Why

Online Strategies

Offline Strategies

Audience

Goals

Parliamentarians Providing info about constituents actual needs and opinions Watchdog mechanism, accountability Other Advocates Cooperate and share latest developments Encourage participation from similar groups Share audiences: the more, the merrier! Provide accurate info about important issues Show how big issues affect ordinary people Encourage participation on all levels Educate the decision makers, advocates and parliamentarians of tomorrowTODAY! Encourage advocacy work in their own communities Encourage many small actions to create critical mass

General Public

Youth

1. Start with a few social networks: Facebook,

Twitter, whatever people are actually using in your country.

2. Have a communications plan. 3. Use all opportunities to promote your social

media accountsand vice versa.

4. Hashtags are #important. 5. Update frequently!

* Ana Santos, Founding Director, Sex and Sensibilities, "Puro na lang

S-E-X!" or "Nothing but S-E-X!" at the Social NetWorth Symposium, University of Mindanao, Davao City, Philippines, 29 August 2012

* Stella Estremera, Editor, Sun.Star Davao, "Responsible Social

Media Use" at the Social NetWorth Symposium, University of Mindanao, Davao City, Philippines, 29 August 2012

* Data Tolentino Canlas, Professor, University of the Philippines

College of Mass Communication, at the Social NetWorth Youth Workshop on PopDev and Social Media, Astoria Plaza Hotel, Pasig City, Philippines, February 2012

* http://internetworldstats.com/

Take-Home Activity: Create a Content Calendar

* Similar to a communications plan * Lunch hour = highest traffic * Build a schedule

* Morning - news * Lunch - something light/trivia * Mid-afternoon question or poll * Evening news/info

Mon
Morning

Tues

Wed

Thurs

Fri

Sat

Sun

Noon high traffic

Midafternoon

Night

Mon
Morning News Item A Question /Poll

Tues
News Item B Repost News Item A Trivia/ Stats Repost News Item B

Wed
News Item C Repost News Item B Trivia/ Stats Repost News Item C

Thurs
News Item D Repost News Item C Trivia/ Stats Repost News Item D

Fri
News Item E Repost News Item D Trivia/ Stats Repost News Item E

Sat
News Item F Repost News Item E Trivia/ Stats Repost News Item F

Sun
News Item G Repost News Item F Trivia/ Stats Repost News Item G

Noon high traffic

MidTrivia/ afternoon Stats Night Repost News Item A

Link and share everything!

Mon Morning News on your website Question /Poll on Facebook Tues Share a docume nt Update Faceboo k status Trivia/ Stats Results of previous poll Wed News on your website Repost Poll on Twitter Trivia/ Stats Repost Link to News on FB and Twitter Thurs Fri Sat Sun YouTube News on video your website Post Repost image Poll on on Twitter Faceboo k Trivia/ Trivia/ Stats Stats News from other sources Repost Link to News on FB and Twitter Somethi News on ng light your website News Repost from Poll on other Twitter sources Trivia/ Stats News from other sources Trivia/ Stats Repost Link to News on FB and Twitter

Noon high traffic

MidTrivia/ afternoon Stats on Twitter Night Repost Link to News on FB and Twitter

*
Regina Layug Rosero & Hanna Jaber, Mulat Pinoy Project, Probe Media Foundation, Inc. Indonesia-Philippines Strategic Approaches in Mainstreaming Adolescent - Youth Reproductive Health (IPh-SAMA) The Bayleaf, Manila, February 5, 2013