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Mudra communication limited

By Aju K Raju MIIM

Mudra communication limited

Mr. A. G. Krishnamurthy (Founder)

It was start one client Vimal and a 500 sq ft office that was Mudra in the year 1980 in Ahmedabad. Mudra Communications Limited now known as Mudra India It is India's third largest advertising agency and also started Mudra Institute of Communications Ahmedabad. In 2011, Mudra group was acquired by Omnicom Group, subsequently rebranded as DDB Mudra group and merged with DDB Worldwide. As an advertising agency it is credited with handling successful campaigns of brands and products such as Rasna, Godrej, McDonalds and Big Bazaar.

PROFILE OF MUDRA COMMUNICATION LTD


Headquarter
Industry Type

Mumbai
Marketing and advertising Privately held

founded Sanjay Sharma Company size Web site

1980 New president(North&East) 501-1000 employees www.mudra.com

Members in the management of the mudra communication ltd


Name
Sebastian Joseph

Designation
Executive , vice president , and head technology Country head , mudra sport Vice president and national strategic, planning head Account planner

Mohit Bhagchandani Joy Deepdas gupta

Sonal Jheej

Clients
Paros pharmaceuticals Reliance communication Union bank of India Life Insurance Cooperation of India Godrej The Philips Hindustan unilever ltd. Pepsi Jet air ways Reliance ADAG Spice telecom ICI points Amrutanjan

SOME MEMORABLE ADVERTISING


Only vimal The mint with the hole

I love you rasna

Team Samsung

My daddy strongest

Kar lo duniya muthi mein

Achievements of the Mudra communication ltd


*It was a Mudra that first gave India double spread colors ads *it was Mudra that first sponsored commercial telecast of a major sporting event with the India and west Indies series of 1983 *it was Mudra that first branded a public issue Reliance Khazana *it was Mudra that made India s first telefilm Janam *it was Mudra that gave Doordarshan Rajani .The serial that heralded a new consumer awareness in India *it was Mudra that gave India s it s first academy for advertising. THE Mudra Institute of Communication (MICA) *it is a Mudra that gave India s advertising community its first advertising archives marketing and Advertising Gallery(MAG)

AWARDS
1. International awards- Number of award-230 like Connes, D&AD, Clio, One show, Ad fest, communication arts, New York festivals and others 2. National awards Number of awards-825 like Abby, CAG, Ad clubs, AAAI show case of India advertising and others 3. Agency of the year 8 times Mudra founder A.G. Krishna Murty has been honored multi times including Calcutta Ad club Hall of fame A&M Ad person of the year Media international one of the international Ad industry 1998 AAAI premnrayon award recognition of pioneering spirit and entrepreneurial vision Mudra south agency of the year at paper award and the Ad club Cochin.

Competitors of the Mudra communication


Adbur Pvt Ltd Akshara Advertising Ambience DArcy Chaitra Leo Burnett Pvt Ltd

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