Welcomes

You
 Agenda
• About us
• Infrastructure
• Organization Chart
• Our people
• Products & Service
• Processes
• Our value proposition
• Our customers
• Our work environment
• HR processes
 About us
• Cygnus in Latin means “SWAN” - a symbol of purity and
swiftness
• Cygnus stands for :
*Quality *Speed *Innovation * Satisfaction of its
stakeholders (Employees and customers)
• A Knowledge Products/services Organization
• Focused on : Knowledge creation, dissemination and
deployment
• For profitable growth of its customers
• Market, People and Process driven
• 3 years old ,A Business Unit of ICFAI group
• Over 600 customers across the globe
• Growing @ CAGR of over 50% (last 3 years)
 Infrastructure
• 10,000 Sq Ft of work area in
Central Hyderabad
• High speed dedicated Internet
Back bone
• High end servers – IBM E- Series
• Over 120 Intel P IV PC Desktop
Systems
• Two-tier Power back up
• Firewalls & Secure Logins to
ensure confidentiality of the
projects
 Organization Chart
Director

MARKETING & SUPPORT DELIVERY

SALES SERVICES

MARKETING INDIA SALES OVERSEAS PRODUCTS PROJECTS SHARED

SALES SERVICES
Cygnus
BANGALORE- Atlantic-
London
EDITORIAL
CHENNAI-
PUBLISHING

HYDERABAD
QUALITY
KOLKATA ASSURANCE
KNOWLEDGE
Jamshedpur MANAGEMENT

NEW DELHI
HUMAN ADMIN ACCTS INFORMATION
RESOURCES TECHNOLOGY
MUMBAI
AHMD

Pune
 Our People
• A team of over 75
qualified Business
Analysts (MBA / CFA / CA
/ Engineers)
• With techno-commercial
- financial skills:
– Domain expertise in a CFA/CA
24%
range of manufacturing
/services industries
– Analytical skills in areas
like US GAAP, IAS, Financial I.T
9%
analysis, Risk management, MBA's
67%
Business Strategy,
 Our Business Model
• Indian Industry Insights • Global Industry Insights
Products • Industry /Company • Country profiles
(IPR-assets) Performance analysis
• Company Databases
(Secondary Research) (Secondary Research)

Services • Market studies • KPO services

(Faster revenues) • TEV studies • Equity research
• Economy surveys/studies
• Equity research
(Primary surveys + Secondary (Secondary Research)
research)
India Overseas
(.lower cost of sales (.Higher cost of
sales
. Less profitable) . More profitable)
 Methodology
We deploy EIC Framework for analysis

Lender
s Technolog
y

Fiscal &Investm Deman Critical Pricing

ent d Success Distributio
Monetary Pattern Drivers Factors n
Policy Industry
Cost-Revenue
Employme Structure Cost
Major Structure Competiti
nt Structure
Sectors
Econom Industry Compan on
Regulatory y Regulato Financial y
Regulato Financial
Issues ry Issues s
Consumpti ry Issues s
on Major
Foreign Pattern Players Product
Political & Brandin
Trade s Product
Social g s
Scenario

Capital Custom
Market er
s
Business intelligence products
• Economy :
 Economy Insights -- Country reports / State Reports (12
states)
 Economy Monitors – Monthly update (Global / Indian / 12
Indian States)
• Industry :
 Industry Insights – Sectoral Reports (Global/Indian)
 Global Industry Monitors (GIM) – Monthly update on 35
industries
 Chinese Industry Monitors (7 industries)
 Quarterly Performance analysis of industries and
Companies (QPAC) (25 industries- Industry and company
analysis and Inter Firm comparison)
• Company:
 Cygnus Progress – Online database of 2500 listed Indian
companies
 Company profiles (Top 200 Pharma companies)

– Breadth of offerings ( Industries and types of reports)

– Innovative themes and Reader friendly packaging…
 Our Industry Focus
• Technologies (IT ,ITES and Telecom)
• Life Sciences (Pharma, Biotech and Health
care)
• Banking and Financial Services
• Agri Business
• Logistics
 Industry segment wise
revenue distribution 2006-07
12%
Industry & Trade
24%
Associations
BFSI
13%
IT(ICE)

Life Sciences
15%
Education
23%
Others
13%
Custom Research Projects
• Business Research (Corporates, Industry and trade
Associations, Consulates)
– Market surveys (B2B)
– Competition Analysis
– Market entry / growth strategies
– White papers

• Credit Research (Banks)

– Techno Economic Viability Surveys (Credit Appraisals)
– Sectoral studies

• Securities Research (Investment banks, Financial

Services companies)
– Equity research (IPO reports, Equity Valuations)
 Our Processes
Initiation Phase Production Phase

Standardize Overseen by Consultants

d Structure

Work Information Preparation of

Sourcing of Pilot Project Identification of Allocation Gathering First Draft
Project by the PPQ Data & Sources
team

Continuous check within Syndicates

Knowledge
Management
Draft for
Review

Check by Mgr/ Review by Review by Review by Syndicate

Customer Sr. Analyst Consultant PPQ team Peer group Draft

DTP
Report
for
Delivery

Quality Assurance
Phase
Project Profiles
Customer An International Bank, focused on food and Agro
financing.
Objective Supply chain optimization for internationally traded
agricultural commodities / food products
Scope Defining, quantifying the value chain and costing for
each identified freight route for various perishable
product categories

Customer Hyderabad International Airport Limited (HIAL)

A GMR Group
Objective Identification of medicinal and plantation crops, their
economic and market analysis
Scope Preparation of cropping layout for 2000 acres,
Analysis of cost and returns and future expansion
strategy
Project Profiles
Customer A multinational Bank from Singapore.
Objective To update Senior Executives on matters of importance
to their business on a continuous basis
Scope Daily Monitoring of Private Banking in Asia Pacific and
Euro region with a view update and brief the senior
managers of the bank on important events and impact
of that onto their business.
Prepare a newsletter and send it electronically
Project Profiles
Customer Confederation of Indian Industries (CII)
Objective Business outlook survey for the 5 Southern States
of India
Scope Identification of 5 key sectors in each state, analysis
of performance during previous 6 months , elicit
opinion of 50 CEO’s on business outlook and
policies
Customer One of the Big 4 Global Consulting Firms
Objective Assist the client in a Market Feasibility study for Business
Insurance Advisory services in the Asia Pacific region
and devising a business and marketing plan for the
Scope same.
Identification of demand for Business Insurance Advisory
services. Preparation of business plan containing details
whether such services are needed in Asia, Also Project
Cost, Return, and Marketing plan for the same.
Project Profiles
Customer A MNC Bank in Singapore
Objective To give an insight on the on the competitive scenario
of the private banking industry
Scope It involved preparation of the customised private
banking profiles of the major global banks ,capturing
aspects such as business models, products/services
offered ,relationship models , channels ,strategy of
growth and competition and
Financial performance .
Project Profiles
Customer A leading MNC software services company
Objective To help in strategiging for mortgage market in US
Scope • Study the US mortgage market
• Identify the top 50 players and analyse their
performance
• Identify the business issues of the companies

Customer A mid sized SW product company

Objective Market entry strategies for IT solutions in air cargo
segment
Scope • Study air cargo market trends globally
• Make a comparative study of the major players and
their solutions
• Help in positioning the company’s solution
• Identify a list of potential players for acquisition
 Our Value Proposition
• Domain Expertise and Functional depth
• Responsiveness
• Customized Services
• Cost Effective Services
 We Serve
• Corporate
• Trade Associations and Consulates & Trade
Facilitation Bodies
• Business & Financial Media companies
• Government
• Foreign Institutional Investors
• Investment Banks
• Commercial Banks
• Independent Equity Research Providers
Partial List Of Our Clients
LIFE SCIENCES
LIFE SCIENCES
IND. & TRADE ASSOCIATIONS
EDUCATIONAL INSTITUTIONS
BANKING & FINANCIAL
SERVICES

INTERNATIONAL INSTITUTE FOR INSURANCE AND FINANCE

INFORMATION TECHNOLOGY

a division of TATA CONSULTANCY SERVICES LIMITED

OUR GLOBAL END USERS

National Commission on
Biotechnology Pakistan

bonO rga
Germany
OTHERS
 Work Environment
• Informal
• Demanding - Result oriented
• Working in teams

What do you get out of it?

• Learning
• Rewards (for Performance) and Recognition
• Personal and professional growth
 Our Offices

Delhi

Kolkata
Ahmadabad
Jamshedpur

Sales Offices
Mumbai Hyderabad
Knowledge Centre
Pune

Chennai
Bangalore
Our Customers Across the
World
Thank You