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  • Goldspot Pitch

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    akatkar_2
    105 vizualizări12 pagini
    Group 4 Presentation. The 10th DesiCreative AdChat was held on 16th Feb, 2013 at SCMS, Pune. The AdPro for the event was Sachin Kamat. Sachin have an experience of more than 20 years in the advertising industry in strategy and planning. Sachin has been a Sr VP with Mudra, and now consults with some leading brands. The BRIEF : GoldSpot was Carbonated soft Drink launched in India in 1997, it was artificially flavoured and coloured Orange. It was initially a Parle Product, then it was sold to Coca-Cola in 1993. GoldSpot was very famous and popular in Indian market but was withdrawn by Coca Cola in order to remake space for Fanta. Still GoldSpot is seen in rural areas of Maharashtra. You need to Create a breakthrough branding, advertising creative and media strategy for this brand.

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    Group 4 Presentation. The 10th DesiCreative AdChat was held on 16th Feb, 2013 at SCMS, Pune. The AdPro for the event was Sachin Kamat. Sachin have an experience of more than 20 years in the advertising industry in strategy and planning. Sachin has been a Sr VP with Mudra, and now consults with some leading brands. The BRIEF : GoldSpot was Carbonated soft Drink launched in India in 1997, it was artificially flavoured and coloured Orange. It was initially a Parle Product, then it was sold to Coca-Cola in 1993. GoldSpot was very famous and popular in Indian market but was withdrawn by Coca Cola in order to remake space for Fanta. Still GoldSpot is seen in rural areas of Maharashtra. You need to Create a breakthrough branding, advertising creative and media strategy for this brand.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    105 vizualizări12 pagini

    Goldspot Pitch

    Încărcat de

    akatkar_2
    Group 4 Presentation. The 10th DesiCreative AdChat was held on 16th Feb, 2013 at SCMS, Pune. The AdPro for the event was Sachin Kamat. Sachin have an experience of more than 20 years in the advertising industry in strategy and planning. Sachin has been a Sr VP with Mudra, and now consults with some leading brands. The BRIEF : GoldSpot was Carbonated soft Drink launched in India in 1997, it was artificially flavoured and coloured Orange. It was initially a Parle Product, then it was sold to Coca-Cola in 1993. GoldSpot was very famous and popular in Indian market but was withdrawn by Coca Cola in order to remake space for Fanta. Still GoldSpot is seen in rural areas of Maharashtra. You need to Create a breakthrough branding, advertising creative and media strategy for this brand.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 12

    Goldspot

    Brand Revival Pitch

    The Product
    It is an artificially flavoured fizzy drink It has a prominent taste of orange i.e. both sweet and tangy The drink is orange in colour It has a plain texture like most soft drinks (no fruit pulp)

    Segmentation and Targeting


    We are looking at young adults from the age group of 16-30 years, at a segment which is fun loving and loves entertainment. They are from SEC A and B.

    Positioning
    Goldspot Guy Position: The brand is an original orange with a fizziness that explodes in your mouth and blows your mind History Redefined Position : What if everything in history was successful because of oranges? Gas the juice. Position: Goldspot is actually just orange juice loaded with fizz.

    Proposition
    A soft drink with an original taste of oranges and the right amount of fizz for orange lovers
    All about oranges, and nothing else

    Television Commercials
    The Goldspot Guy History Redefined
    Gas the Juice

    Print Advertisements
    The Goldspot Guy Gas the Juice

    Packaging Design
    Goldspot is manufactured in a 500ml pet bottle, with a pleasantly contrasting blue wrapper. The wrapper contains strategic cut outs where the logo is coloured by the drink held within. This packaging is designed to be engaging and fun for the consumers.

    Media Planning & Budgeting


    Media Channel Newspaper Publication Jan, Feb and March Main Issue/Supplement Edition Mumbai,Delhi,Bangalore,Cheenai,Hyderabad,Kolkata,Pune Bangalore Cheenai,Hyderabad,Bangalore Mumbai,Delhi,Bangalore,Cheenai,Hyderabad,Kolkata,Pune Trivandrum,Hyderabad Delhi,Mumbai Bangalore,Hyderabad Size Half-Page Half-Page Half-Page Full Page Half-Page Half-Page Half-Page Size (in cms) Height Width Frequency 25 25 25 26.5 25 25 25 32.8 32.8 33 34.1 33 32.8 32.8 Colour Rate per impression per sq/cmotal Cost T 10 yes 6 yes 2 yes 2 yes 2 yes 3 yes 2 yes 3500 600 300 200 200 200 200 4000000 492000 247000 180000 280000 380000 480000 6059000

    Times of India Times (enertainment) Deccan Herald DH Metro Hindu Hindu Metro Mirror Main Issue Indian Express Sunday Express Hindustan Times Main Issue DNA After Hrs

    Channel AXN Zee caf Star World Comedy Central BIG CBS ESPN Star Sports Sony Times Now MTV

    Rate

    Rating grp Time 2.76 7-12 pm 2.19 7-12 pm 2.01 7-12 pm 0.42 7-12 pm 0.51 7-12 pm 2.4 Specific matches 2.1 Specific matches 231 weekends (8-10) 3.6 9-10pm 79 Roadies (time)

    Hence approx amount

    2.5 crores

    Newspaper Television Billboards Social Media Production Total

    7000000 25000000 500000 60000 1000000 33560000

    Group Five Team Members


    Shalaka Desai (430) Avani Rajesh (472) Nitasha Seth (441) Sayan Roy (422) Divesh Lohmorh (503) Mansi Chandani (519) Shivani Pant (493)

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