TOTAL QUALITY MANAGEMENT

IN

Presented by -
Anant Saxena
M.B.A 2nd year
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Section (A)
• Godrej is one of the most respected business conglomerates of
India having a value of US$ 1.55 billion.

• It was founded by Mr. Ardeshir Godrej who was a lawyer by

profession and a staunch nationalist.

• On 7th May 1897 he gave up law and took up lock making. Godrej
anb Boyce Mg. Co Ltd. was established at Lalbaug, Mumbai.

• In the year 1918, Godrej soaps limited came into being .

• In 1920, he revolutionized the Soap industry by manufacturing the

first toilet soap purely from vegetable oils.

• In April 2001,Godrej Industries was formed the consumer products

division of Godrej Soaps Ltd. & was demerged to form Godrej
consumer Products Ltd. (G.C.P.L).
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 GCPL TODAY

• Five Indian manufacturing facilities – Malanpur, Guwahati,

Baddi, Katha and Sikkim
• Strong international manufacturing and marketing presence
• Completed highly accretive international acquisitions in the
UK and Africa
Keyline Brands – one of UK’s most admired FMCG
companies owning major brands
Rapidol – a leader in the ethnic hair colour segment in Africa –
present across the continent
• Second largest toilet soap player in India
7 soap brands – Godrej No. 1, Cinthol, Godrej Fairglow,
Evita,Crowning Glory, Shikakai, Vigil .
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 Godrej Consumer Products Ltd.
(GCPL), Malanpur.

• Godrej Consumer Products Ltd. ,is located at U-30 industrial

area Malanpur ,Distt. Bhind (M.P) 18 Km from Gwalior.

• The plant is one of the most modern and integrated of its kind
in the country and is certified by ISO-9002 for quality base
products & ISO-14001 for maintaining international standards
of environment system.

• The company has also implemented processes like, T.Q.M,

Kaizen system to increase employee employment, decrease
labour turnover and improve quality of work.

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 TQM
(Total Quality Management)

DEFENITION –

As defined by the ISO : “TQM is a management approach for an

organization centred on quality , based on the participation of all
its members and aiming at long term success through customer
satisfaction , and beneits to all members of the organization and to
society.

ORIGIN –
TQM is a management approach that originated in the 1950’s and
has steadily become more popular.
Total quality is a descripition of the culture , attitude and
organization of a company that strives to provide customers with
products and services that satisfy their needs. 5
• The implementation starts by :

• Changing the management and employee thought processes

(mind-set).

• Establishing a management system and proceses that reflects this

new mind-set.

• Promoting and applying tools in support mangement system.

and thus the organizational activities will support the
management philosophy. 6
 OBSTACLES IN THE
PATH OF TQM

1. Lack of management commitment.

3. Inability to change organizational culture.

5. Improper planning.

7. Lack of continuious training and education.

9. Incompitable organizational structure and isolated individuals

and departments.

11. Ineffective measurements techniques and lack of access data

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and results
 TQM – AN INTEGRATED APPROACH

• TQM at GCPL Malanpur is totally an integrated approach

integrated with TWE i.e. Total waste elimination , TQC i.e. Total
Quality Control and TEI i.e Total employee involvement.

• TEI is the backbone of a TQM movement.

• All the effective TQM effects sequins the participation of every

employee.

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 ELEMENTS OF TQC

• METHODOLOGY :

• Systems and procedures.

• PDCA methodology (plan–do-check-act).
• Systematic problem solving.
• Variability reduction by process control.

• TOOLS AND TECHNIQUES :

• QC tools
• Kaizen
• Cost of Quality
• Quality function deployment or voice of customer.
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SYSTEMATIC PROBLEM SOLVING TECHNIQUES

NAME OF TOOLS PURPOSE/USE

3. Flow Diagram • To enable understanding of the

process and locate a problem.

5. Brainstorming
• For the generation of idea in
problem listing of causes in
problem analysis and finding
solution.

9. Data collection • To understand the magnitude of

the problem .It is the foundation
for statistical analysis.
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4. Graphs • Presentation of large
amount of data ia
cohesive manner.

• To seprate data
5. Stratification
acccording to
contributing sources.
(Suppliers,Machines,e.t.
c)

10.Cause and effect Dig. • To map out all problem

causes and relate the
logical linking of causes
to the problem.
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1. Pareto Chart • For identification of
major problem area for
improvement or control.

5. Scatter diagram • For examining

relationship between
two variables - nature,
strength,relationship
between factors and
quality.

11.Histogram • For study of process

variation and access
process capability.
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• KAIZEN : -
Kai – means Change.
Zen – means Better.
So KAIZEN means change for betterment.
Thus Kaizen is basically small improvements carried out by
person who is doing the job in his/her day-to-day work.

COST OF QUALITY :-
Those cost associated with the creation & control of quality
as well as the evaluation and feedback of conformance with
quality ,reliability, & safety requirements.

QFD :- QFD is a team based management tool in which

customer expectation are used to derive product
development process. 13
 RESEARCH METHODOLOGY

1. Research design • Exploratory

3. Data collection method • Survey

5. Technique of survey • Personal interview

7. Instrument used • Questionnaire

9. Place • G.C.P.L , Malanpur

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Continued

1. Time • From 9:00 am to 2:00 pm

3. Sample size • 21

5. Sample Unit • Random selection of

members of G.C.P.L

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 QUESTIONNARIE

1. Are you aware of all the QC tools.

3. Do you tink you get enough oppurtunity to participate in the

quality circles.

5. Are the problems solved, with the help of various tools and
techniques of QC, with in the specified time limit.

7. Are you given essential training regarding the quality control

measures.

9. Do you think KAIZEN helps in improving labour management

relationship.
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1. Do you think that the PDCA cycle has any relevance in actual
work process.

3. Does PDCA cycle helps in solving your personal matters as well.

5. Do you think that the various quality control measures increase

the cost of production.

7. Are you capable of using the right kind of quality control tool in
case of any crisis.

9. Do you give relevance to the systems and standards of quality

system like ISO 9001 & ISO 14001.

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 CONCLUSION

• From the study and research it is concluded at end that :-

2. A large proportion of employees are satisfied with the

TQM techniques and their results.

4. Company gets a huge benefit in monetary terms as well

in employee productivity term.

6. Employees are capable of using the right kind of

control tool in case of any crisis.

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Anant Saxena

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