BIG BAZAAR

DEVELOPMENT AND EVOLUTION OF RETAIL

Traditional Weekly Markets Village Fairs, Melas Local Kiranas Neighborhood & Convenience Shopping & entertainment

Daily Reach

PDS Govt. Support Cooperatives Adhaar, Hariyali etc

Low Price

Rural Retail

New Experience

Modern Formats

Hypermarkets, Supermarkets, Departmental Stores etc

Shopping experience& efficiency

TRADITIONAL MARKET

DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT

DAILY REACH- KIRANA AND NEIGHBOURHOOD STORES

NEIGHBOURHOOD & CONVENIENCE

GOVT SUPPORT-PDS & COOPERATIVES

ECONOMICAL & AFFORDABLE

RURAL RETAIL

ITC CHAUPAL

MODERN FORMATS

ORGANISED RETAIL IN INDIA

2010 M & A and Consolidations PHASE IV 2008 2006 2000

PHASE III

PHASE II

PHASE I

Supply Chain, Strong Backend support, Technology', Sourcing

Range, Formats, Portfolio

Phase III and IV are merging at this point of time.

Entry, Growth, Expansion, Topline Focus

Current Market Scenario

Economic Slowdown and retail is also not untouched. Retrenchments and Layoffs in both Western and Eastern world. Working capital crunch across industries. Planning and working on the limited resources. Managing of working capital is very important.

CHALLENGES IN RETAIL
Taxation laws that favor small retailers Different structure of sales taxes in different states Multi point octroi collection Problems of supply chain and logistics High cost of real estate Limited land availability in prime locations

RETAIL STRATEGY IN CURRENT SCENARIO Bringing out efficiency

Expansion and Consolidation decisions Capturing the maximum share of entire consumption spend.
Increasing consumption

THE BIG BAZAAR STORY

.With a choice of around 1,70,000 products and discounts ranging from 6 to 60 %, Big Bazaar has managed to bring in both masses and classes. The reason it has emerged as Indias largest hypermarket, while so many other stores have floundered, is due to clarity of the companys mission and the soundness of its strategy. Store format, location, layout, merchandizing policies, and a host of other elements of the companys offer to the customer reflect a deep appreciation of the customers preferences and purchase behaviour.

Things you would like to know

The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367 The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called Saravana Stores. The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad If you thought big bazaar outlets are crowded, they are intentionally designed to look that way. Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services Only apparels and clothing related items are sourced primarily from Pantaloons manufacturing units. Big bazaar runs SAP which is one of the leading ERP solution provider.

SEVICES
RELIABILITY :

RESPONSIVENESS: EMPATHY

SERVICES
Big Bazaar customer expect a low price model of things but a high standard of services is still expected. standard are known by the word of mouth rather than advertising. gap between the consumer expectations has been efficiently managed

BRINGING OUT EFFICIENCY

PRICING STRATEGIES
Consumer Psychology and Pricing

Reference pricing Price Cues

Pricing Method
Value Pricing Promotional Pricing Loss-Leader Pricing Special Event Pricing Other pricing strategies: Buy more, save more Prices reduced on a combination Holding special discounts Highlighting the savings possible The Price Challenge Offer

PROMOTIONS AND ADVERTISING

Keep West-aSide. Make smart choice ! Shoppers! Stop. Make a smart choice ! Change Your Lifestyle. Make a smart choice !

TOUCH AND FEEL EXCITEMENT

CREATING OCCASIONS TO

CONSUME

SABSE CHIKNA KAUN CAMPAIGN

DETERGENT MELA

INDIAN BEVERAGE LEAGUE

JUICE FESTIVAL

DAL CHAWAL MELA

PANTALOON EOSS

PANTALOON EOSS

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

THANK YOU