Understanding DIGITAL Marketing

Click to edit Master subtitle style Presented by Amandeep Kaur PGDM II Roll No. 15

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At the height of cold war The US Defense department commissions ARPANET The worlds first packet switching network At 10.30 pm October 29, 1969 the message was sent over the ARPANET So began the evolution of computers as 3/2/13 we know them

The 70s
First Network email sent 1976 The queen sends her first email (to an army base) 1978 First spam message sent
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The 80s
1982 Smiley culture kick started 1984 First.com introduced 1989 Tim Berners-Lee invents the www
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The 90s
1994 Easynet opens UKs 1st cyber caf 1995 Amazon.com ebay.com 1996 Internet explorer Netspace
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2000
Dotcom bust 2001

Easynet is UK provider to DSL services over an unbundled local loop WIKIPEDIA Facebook

2004

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Today

Over 100 million websites 74% are in the commercial or .com domain 1.5 billion people online Thats 1 in 5 people worldwide Internet access is as important as water and electricity 71% of small businesses cannot survive for longer than a day 3/2/13

Digital Marketing

Its all about people (Marketers) connecting with other people (consumers) to build relationships and ultimately drive sales. Digital marketing is not about understanding the underlying technology, but rather about understanding people, how theyre using that technology, 3/2/13

Digital consumer

Welcome to the world of digital native To young people today these arent merely digital tools, they are essential, seamlessly integrated elements of their daily lives. Digital consumer are insistent, impatient, demanding, multi-tasking 3/2/13 information junkies.

Strategic Thinking

Component

Know your Business Know the competition Know the Customer Know what you want to achieve Know how you are doing

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Dove Self-Esteem Fund 2006 Video

videos ads\dove evolution.flv

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Your window to the digital world

Your website is the hub of your digital world Building an effective website

Planning Design Development Testing Deployment 3/2/13

IKEA

http://demo.fb.se/e/ikea/dreamkitchen/si

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GetTheGlass.com

http://demo.northkingdom.com/getthegla

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Website intelligence and return on investment

Measuring your way to marketing Success

You test, you refine, you reinvest, and you test again.

http://www.profero.com/whiterabbit
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Email Marketing

It is one of the most powerful elements in digital marketing toolbox. It lets you communicate easily with your customers on a personal level through a universally accepted digital medium. E-mail marketing is an e-mail sent to a customer list that usually contains a sales pitch and a call to action. 3/2/13

Iwanttoseeaghost

videos ads\Iwanttoseeaghost_com.mp4

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Social Media

Social media is the umbrella term of web based software and services that allow users to come together online and exchange, discuss, communicate and participate in any form of social interaction. That interaction can encompass text, audio, images, video and other media
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Draw on what you already know Dont jump in unprepared Look, Listen and Learn Be open, honest and authentic Be relevant, interesting and entertaining Dont push and a spammy message Respect Rules Respect People
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Respond to Feedback

PowerAde Never Give Up 2007 Will Cullen Triathlon Challenge

videos ads\Will Cullen's 2nd Powerade TV ad.flv

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Big Shadow

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