PRESENTATION ON MARKETING MIXCREMICA

COMPANYS PROFILE Basic information

Company Name : Mrs bectors Food Specialities ltd. Business Type : Manufacturer Product/Service : Vegetables/Gravy, Tomato Ketchup, Sauces, Mayonnaise, Condiments, Indian Snacks No. of employees : 501-1000 people Company Website URL: http://www.mrsbectorsfood.com

Ownership & Capital

Year established : 1998 Legal representative/ : AKSHAY BECTOR Business owner Total annual sales volume: US$50 Million-US$100 Million

Factory Information
No. of R&D staff : 21-30 people Contract manufacturing :OEM service offered

Rajni Bector - the graceful lady with her award, goes down memory lane on how the Cremica story began. I was married in 1957 she has not much to do and very lonely. This Delhiite had one thing with her and that was her excellent cooking. I would cook and try out various dishes and call people

MARKETING MIX OF CREMICA

Baked With Love Just for You........

The four Ps of the marketing mix as referring to:

PRODUCT PRICE PLACE PROMOTION

PRODUCT MIX
A product is a sum total of physical and psychological satisfaction it provides to the buyer. It is the total of all the parts associated with it- all that speaks of its personality or image. The PRODUCT-MIX is the composite of products offered for sale by the firm, over period of time.

a spoonful herea spoonful there

And Voila You Are A Cook!

a dash of flavour

In Everything You Eat

Scrummy bites

For Every Sweet & Salty Moment

Frozen cream

To Thrill Your Senses

fresh from the oven

Delights For Those Hungry Times

Customer Groups Serviced

Coffee Chains Pizza Chains Sandwich Chains Ethnic Chains CUSTOMERS Food Retail Chains Hotel Groups Airlines

OUR

TRADE & MARKET

MAIN MARKETS
North America South America Western Europe Eastern Europe Eastern Asia Southern Asia Mid East Africa Oceanic

PRICE S group has a The cremica

motto of value and to stick to this system they do not charge too high prices. The prices set are nominal and are set keeping in mind all income group people from poor to rich. Various attractive gift items are provided by the group to suit every occasion. The product price start from Rs 5 and went upto Rs 225.

Location Capacity

MARKETING STRENGTHS

PHILLAUR 19200 p.a. UNA 60000 p. a.

In the biscuits segment, CREMICA enjoys the status of a market leader in the northern and central parts of India primarily across Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi, Uttar Pradesh, Uttranchal, Rajasthan, Maharashtra and Madhya Pradesh. MarketingTeam:200 Distributors:500 SuperStockists:15 Depots: 15 These significant marketing strengths have enabled CREMICA to maintain a consistent growth of 25 per cent for the past four years.

This unit manufactures bread and buns at its fully-automated state-of-the-art plant at NOIDA. The processes are computer controlled and totally hygienic, with all ingredients remaining untouched by human hands right from raw materials to the finished products stage. Set up with technical support from North East Foods of USA, the plant can produce 10,000 buns per hour. Currently, this unit supplies its entire production to fast food giant, McDonalds India

We excel in customization ...What can we customize for you?

CREMICAs Key Innovations in the Food Services Business

Developing Vegetarian Burgers and vegetarian Mayonnaise for McDonalds Creating Imli and Mint Chutneys for McDonalds Creating the Makhni Gravy for Pizza Hut Developing Curry Bread for McDonalds Developing types of Choco Sauces Ingredient substitution for Syrups at We are committed to BARISTA Evolving solutions for the Soft Serve Innovation

The American Soybean Association in association with NFCI , organizes workshops at various educational institutions at Jalandhar. The younger generation are taught the importance of eating proteins rich foods .