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Keeping things organic at BEN JERRYS

3/5/13

Introduction
The case is on a partnership based

Ice-cream parlor of Ben & Jerry.

The Greenfield project was started

on 1978 in a renovated Burlington, vermont , gas station.

The Goal was to make and sell super

premium ice-cream and have fun doing it.

The case describes the remarkable
3/5/13 cultural changes which probably

Answer-1
Since an Organization or a business

is always being started by an individual or in partnership or by a group of people , there fore many of the inter organizational structures, behaviors , cultures and policies are being predetermined by the senior management team itself. And then being circulated throughout.
As per the case , For example :
3/5/13 different cultural strategies can be

Cont..
However the salary structure can be

adopted by the decision of senior management like maintaining a ration of earning between the lowest paid employee and highest paid executive.
Handicapped employees can be

hired for some comfortably sitting assignments.

Therapy session can be provided to 3/5/13

Cont..
However we cant disagree some

governmental forces like, the Environmental clearance, Acts of social responsibilities , and external cultural developments etc which always demonstrates as the external contents of an organization but we disagree with the fact that : Organizations control people as much or more than people control organizations. 3/5/13

Answer-2
No, Ben & Jerrys could not maintain

their original culture.

In a visit to his new plant and offices

in his headquarters in Waterbury , they found several changes made by their new appointed COO, like :
v New cost control system v Some managers wearing ties v The familiarity among the employees
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Cont..
v Employees were no longer privy to

every decision management made.

v Departments duplicating work. v Communications broke down. v The Five-to-one ration of salary

structure was under attack..

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Answer-3
If I was a management consultant ,

probably I would have emphasized to change the salary structure system. in an organization : the top level management are paid because of their conceptual skills and decisional skills where the lower level of employees are paid the salary because of their more technical skills.
And there is nothing to relate the 3/5/13

Cont..
I would have introduced a new

scheme of incentive. i.e. production incentive scheme, which depends upon the percentage of total production achievement. The amount of incentive would be specified to respective level of managers which motivates each and every employee to be more efficient.
if the waste water from the factory
3/5/13 could be used , then I would have

Cont..

Thank You
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