IntroductionGaming has always been into the blood of Indians. They just love playing games..

whether it be on the fields or off the fields The expansion of this love in the dimensions of Computer gaming has surely not gone unnoticed. Video Games have been a popular pastime across the world since the 1970s. When seen in reference to the present day scenario, the virtual world of Gaming has become an unavoidable dimension of its own, leaving no stone unturned in gaining prominence in India like never before.

Gaming Industry -A brief overview

Gaming is developing into one of the key growth segments in

India with the country having majority of its population as youth.

Gaming industry in India is all set to increase by 32% by 2014. Currently the industry is valued at Rs.10 billion and is

expected to reach Rs 38 billion by 2015.

The Indian Gaming industry is one of the fastest growing

industries in the country today. Highly skilled manpower and dramatic cost-effectiveness have made India a sought after hub of animation industry.

Market Size-

Accelerating factors in the Growth

High percentage of young population. Steadily rising disposable incomes. Significant rise in penetration of personal computers and

mobile phones in everyday life.

Introduction of new technologies in the gaming circuit

combined with creativity and innovations.

Proliferation of game developers.

Market Segmentation
The gaming industry in India can be categorized into three segments Mobile Gaming Console Gaming PC & Online Gaming

Mobile Gaming
is one of the most lucrative markets with a bright future valued

at USD 32.5 million.

A steady rise in the number of wireless subscribers along with

increasing usage of data enabled handsets is providing a strong base for the gaming industry.
It is projected to witness a CAGR of 50.7 percent and the

market is expected to reach USD 574 million in 2016.

It is expected to experience the largest growth with its share

expanding from 15 per cent in 2010 to 20 % in 2015.

Console Gaming
contributes the largest share of gaming revenues both globally

as well as in India.
It accounts for 62 percent of the market share of the total

gaming revenues thus reaching USD 88.54 million in 2009.

It is expected to grow at a CAGR of 18.8 percent and reach

USD 297 million in 2016.

However, a drop is expected in market share by 2016, as the

total market share for mobile gaming is expected to increase in the next 5 years.

PC & Online Gaming

Presently, rise in the usage of social networking and proper

marketing of online gaming has made the concept of social gaming immensely popular.
In India, it has reached USD 21.68 million in 2009, 17 percent

higher than that of 2008.

This segment is expected to have a whopping CAGR of 37.8

percent during 2009-2014; to touch USD 110 million in 2014.

Indian gaming companies like Zapak.com and Game on India

have launched a chain of gaming cafes, thereby attracting interest of the young population in India.

Revenue Generation
The Indian gaming sector achieved revenues of INR 13 billion in line with last years forecasts.

The above figure illustrates the amt of revenue generated from each of the three prime segments of the Gaming industry of India.

MAJOR PLAYERS

Gaming reach cycleGame developer

Public Access

Game publisher

Hardware & component manufacturer s

Advertisers

Key Challenges
Mobile Gaming Delay in Proposed Technology Advancements Console Gaming
High customs duties and indirect taxes Release windows for popular games do not coincide with global launched Lack of Localized Content

PC Gaming Piracy Price sensitivity Regulatory Hurdles

Future Outlook of Gaming Industry

As offshore delivery model matures the cumulative effect of

improved skill sets, quality of development, on time delivery combined with cost advantage and scale can lead to expansive growth.
Demand for domestic IP is expected to grow as animation and

gaming seeps into India culture with local themes, better promotion and wider distribution.
Falling costs of gaming hardware and software will spur uptake in

the domestic market and reduction in duties can significantly accelerate the market.
The entry of global majors and setting up of captive centers are

significant milestones and as the momentum picks up this will transform the animation and gaming landscape.

SCOPE
The potential market for games has emerged in India. It is forecasted that the gaming industry will generate

great opportunities for game developers over the next two years.
The gaming industry has grown its presence over various

platforms mobile, console, PC, online gaming and would continue to set new landmarks in innovation, creativity and vision.

Conclusion
The purpose of the presentation is to describe the present situation with regard to the ways in which the gaming industry has touched a chord with our lives. Once the gaming industry in India completely develops, it will grow to be one of the best markets in the world. In short, the gaming has only just begun