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MARKETING QUIZ

S.Y. BBA

1
The most formal definition of marketing is ________.

meeting needs profitably identifying and meeting human and social needs the 4Ps (Product, Price, Place, Promotion) an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. improving the quality of life for consumers

2
Marketers often use the term ________ to cover various groupings of customers.

people buying power demographic segment social class position market

3
The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

marketing concept selling concept production concept product concept holistic marketing concept

4
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

product marketing production selling holistic marketing

5
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products.

production selling marketing product

holistic marketing

6
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

product, positioning, place, and price product, production, price, and place promotion, place, positioning, and price place, promotion, production, and positioning product, price, promotion, and place

7
When a customer has a(n) ________ need the customer wants to be seen by friends as a savvy consumer.

real unstated delight secret stated

8
When a customer has a(n) ________ need he/she wants a car whose operating cost, not its initial price, is low.

stated real unstated delight secret

9
The fundamental determinant of a persons wants and behavior is the persons ________. psyche national origin culture peer group family tree

10
Which of the following would be the best illustration of a subculture?

A religion. A group of close friends. Your university. Your family. Your occupation.

11
________ is defined as being relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior.

Culture Subculture Social class The family A group

12
A persons ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. culture subculture psychographics reference groups demographics

13
People choose products that reflect and communicate their role and actual or desired ________ in society. group status attitudes beliefs feelings

14
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________. spendable income savings and assets debts occupation borrowing power

15
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Image Personality Beliefs Heredity Culture

16
At the top of Maslows hierarchy of needs (shown as a pyramid in the text) are ________ needs. esteem self-actualization social safety physiological

17
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________. social interaction problem recognition information search purchase decision evaluation

18
The buying process starts when the buyer recognizes a _________. a. product b. an advertisement for the product c. a salesperson from a previous visit d. problem or need e. an internal cue

19
A(n) ________ is a descriptive thought that a person holds about something.

attitude belief desire feeling emotion

20
A(n) ________ puts people into a frame of mind: liking or disliking an object, moving toward or away from it. attitude belief feeling position stance

21
If performance meets consumer expectations, the consumer is ________. delighted satisfied disappointed surprised overwhelmed

22
Social classes differ in media preferences, with upper-class consumers often preferring ________ , and lower-class consumers often preferring television. movies radio video or computer games magazines music downloads

23
Business markets have several characteristics that contrast sharply with those of consumer markets. All of the following would be among those characteristics EXCEPT ________.

fewer, larger buyers close supplier-customer relationship professional purchasing inverted demand Direct purchasing from the seller

24
The ________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

business market consumer market e-commerce market global market supplier market

25
Ultimately, the amount of steel sold to General Motors depends on the consumers demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent?

Derived demand Inelastic demand Geographic demand Relational demand Static demand

26
A Brand includes all of the following except; name trade mark symbol term logo

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