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Mission
Enriching quality of life. Everyday Everywhere
Values
Trust To serve Respect Environment
Founders Of Godrej
ARDESHIR GODREJ PIROJSHA GODREJ
History
His brother Pirojsha Godrej joined the business in the year 1906. Their efforts eventually lead to the foundation of the GODREJ empire. Pirojsha laid the foundation for the sprawling industrial garden township now called Pirojshanagar in the suburbs of Mumbai.
Presently exporting their products to 30 countries. The first company in the world to develop the technology to manufacture soap with vegetable oils. The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the capacity to build and realize dreams! This is the essence of the Godrej group.
Godrej Industries Ltd. Adi Godrej is the current chairman of Godrej Group
Brand Identity
Citrus green
Care for the environment
GODREJ LOCKS
Godrej Locks is a business unit ofGodrej & Boyce Mfg. Co. Ltd. In 1897, Godrej started manufacturing locks. Godrej is into locks and security solutions for over 113 years.
Starting out with a traditional tala in 1897 to a springless lock in 1907 to the iconic Navtal in 1954 to the Ultra range in 1955 to the revolutionary 3KS in 2010,has set a benchmark in the lock industry. High degree of security to consumers with implementation of latest technology and constant innovation. Over the years, our locks have changed in form, function and scope of application, but one thing remains constant the solid stamp of trust and reliability.
Types of Locks
At Level 1 - offers basic security
Padlocks
Furniture Locks
Rim Locks
Cylindrical Locks
At level 2 technology
dimple
key
Ultra Padlocks
Mortise Type
Rim Type
At Level 5 - Locks with electronic technology with over a trillion key combinations for high level security.
Ibutton Locks
Salto Products
Hotel Locks
Brand Association
Brand is a set of positive associations. Positive associations with a brand makes your product selection easier and enhances the value and satisfaction you get from product. When you think of Godrej locks as a brand, you think of trust, its values and security. Godrej is synonymous to trust and quality for over a century now
Loyalty Measures
The consumers of Godrej locks are committed consumers and have placed their trust in the product. Godrej is engraved in the hearts and minds of Indians.
Graveyard Model
Godrej Security Solutions has bagged themost preferred brand for Home Security Solutions. Godrej locks is vey high in recal as it the lock on almost every Indian homes front door
Brand Equity
Brand equity defined in three distinct elements : Brand Valuation - The total value of Godrej as a separable asset when it is sold. Brand Loyalty - A measure of the strength of consumers' attachment to Godrej. Brand Description - A description of the associations and beliefs the consumer has about Godrej.
Advertising
Contract Advertising is the creative agency. Madison Media is our media agency. Brand building strategies of godrej is to maintain all year long presence in local and national media. Continuously launch new products in the market. Participate in B2B shows. Ensure high levels of interests through PR presence. Run many localized and national BTL activities/campaigns throughout the year to ensure right touch point with our TG.
Print Ad
Acknowledgement
My deep sense of gratitude to, Akash Gupta; from Godrej Locks. Godrej & Boyce Mfg. Co. Ltd.for his support and guidance. I would also thank my Institution and Mr. Avinash Mantri without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.
THANK YOU