BAJAJ GROUP

BY:Sumit Chakravorty Vivek Sharma Shuchita Bhutani Priyanshu Chauhan

BAJAJ
Automobiles, Home Appliances, Lighting, Iron & Steel, Insurance, Travel & Finance
Do whatever you think best, but be best at whatever you do

HISTORY

Founded in 1926. The man behind BAJAJ: JAMANALAL BAJAJ. He valued honesty over profit, actions over words and common good over individual gain.

KAMALNAYAN BAJAJ, in 1942, diversified it into various manufacturing activities.

1931, started as sugar manufacturing factory. 1945, turned as the BAJAJ AUTO. RAHUL BAJAJ took charge of business in 1965 Worth US$ 3 billion

Organisation Structure
Chairman & MD: Rahul Bajaj

Vice Chairman: Madhur Bajaj

Executive Director: Sanjiv Bajaj

Top: Rahul Bajaj Left: Madhur Bajaj, Right: Sanjiv Bajaj

Companies
Bajaj Electricals Ltd. Bajaj Auto Ltd. Bajaj Auto Finance Ltd. Bajaj International Pvt Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Company Ltd.

INTERNATIONAL BAJAJ

Distribution Network covers 50 countries. More than 5 lakh units get exported every year. Dominant presence in Sri Lanka, Columbia, Bangladesh, Mexico, Central America, Peru & Egypt. Largest exporter of two-wheeler.

Export Destinations

DIFFERENT SECTORS

FINANCE & INSURANCE ELECTRICALS AUTO

INSURANCE & FINANCE

BAJAJ ALLIANZ GENERAL INSURANCE

The countrys leading private insurance company Is a joint venture between BAJAJ AUTO & ALLIANZ SE Asset Insurance, Health Insurance, Rural Insurance

BAJAJ ALLIANZ LIFE INSURANCE Easy Life Plus Pension Plus Amar Suraksha

Other Insurance Sectors are Health Insurance Motor Vehicle Insurance Corporate Insurance Shopkeepers Insurance Travel Insurance

BAJAJ ELECTRICALS

Corporate Vision of Bajaj Electricals

We aim to bring greater happiness to our customers by improving their quality of life, while enhancing stakeholder value.

Bajaj Electricals has 5 major strategic business units Home appliances Fans Lighting Luminaries Engineering and related projects

BEL has aggressive expansion plans and it plans on becoming a Rs.2001 crore company in the next couple of years. Net sales of Rs.1078.86 crore for the year ended 31st March, 2006-2007. Net profit stands at Rs.38.61 crore.

BAJAJ AUTO
Learning, Innovation, Perfection, Speed and Transparency

Manufacturers of Scooters, Motor Bikes, 3Wheelers, Spare parts. Bajaj Auto came into existence on November 29, 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. It is India's largest and the world's 3th largest two- and three-wheeler maker.

Bajaj Auto Finance Limited (BAFL) 12 years of experience Flexible hassle-free loans. One of the largest retail financing companies in India. Over 6,000 Bajaj Auto and consumer durable dealerships and 60 branch offices Over 10 lakh satisfied customers Rating of FAAA, indicating the highest level of safety of depositors' money, by the Credit Rating and Information Services India Limited (CRISIL).

Timeline of Products

1971 - Three-wheeler goods carrier 1972 Bajaj Chetak

1990 - Bajaj Sunny 1997 - Kawasaki Bajaj Boxer 1998 - Kawasaki Bajaj Caliber,legend,Bajaj Spirit

2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi , XCD 125 DTS-Si 2008 - Bajaj Discover 135 DTS-i - sport (upgrade of existing 135 cc model) 2009 - Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R 2010 - Bajaj Discover 150

2011 - Bajaj Discover 125 2012 - Bajaj RE 60, mini car for intra-city urban transportation 2012 - KTM Duke 200, launch of 200 cc bike from the KTM stable 2012 - Bajaj Pulsar 200 NS, launch of 200 cc bike, Discover 125ST, launch of 125 cc bike.

MERGERS AND ACQUISITIONS

Reported by The Economic Times, Bajaj is looking for acquistions of Triumph Motorcycles or Ducati. Bajaj has a merger with Kawasaki(India) and is the main distributor of Ninja.

PRODUCTS

SWOT Analysis
StrengthS

Highly experienced management. Extensive R & D focus. Widespread distribution network. High performance products across all categories.

WEAKNESSES

Still has no established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)

SWOT Analysis
OPPURTUNITIES

Double-digit growth in two-wheeler market. Untapped market above 220 cc in motorcycles. The growing gearless trendy scooters and scooter market. Growing world demand for entry-level motorcycles especially in emerging markets

THREAT

The competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment.

FUTURE GOALS

Along with Renault they are ready to launch there new concept car Bajaj lite. Bajaj RE60 from Bajaj Auto Ltd. is the much awaited car, which will soon make its way to the Indian automobile market. The company has finally stepped into the four wheeler segment of the Indian.

Conclusion

Bajaj is Indias largest automobile manufacturer.

They firmly believe in providing the customer VALUE

FOR MONEY,FOR YEARS through there products &

services.

Quality, safety & service has been given as much

considerations as productivity, cost & delivery

THANK YOU