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Tata Motors operates in multiple countries across Europe, Africa, Asia, the Middle East, and Australia.

Pay close attention to the political climate

Laws and regulations in all the countries it operates.


Paying attention to regional governing bodies. Laws governing commerce, trade, growth, and investment are dependent on the local government.

JAGUAR : On March 26, 2008, Tata Motors reached an agreement with Ford to purchase Jaguar and Land Rover SINGUR:

The state government of West Bengal facilitated the controversy by using an old rule to conduct an eminent domain takeover of 997 acres (4.03 km) of farmland to have Tata build its factory.

Tata Motors have experience and resources from five continents across the globe.

Attention to currency is important because it influences where capital investment will develop and prosper.
Tata Nano moving to Gujarat has made a difference to the investment sentiment in India. Upped Gujarats perceptions as an investor-friendly state. Land prices have shot up in Gujarat. Research institute in agriculture and a marine biology institute. New job Opportunities.

The beliefs, opinions, and general attitude of all the stakeholders in a company will affect how well a company performs.

The market in India for cars is much different than the market for cars in Italy. The market in India is much larger than Italian market. The demographics and the average income of each market. Italians have a higher average income per capita. Tata Motors views the economy from a global perspective with operations across the entire globe.

Looks & Dimensions of Nano: Keeping in mind the young age group, the Tata Motors has strived well to give the Nano a contemporary and stylish look. The snub-nosed small car derives inspiration from Fiat 500 and Nissan Micra. As far as dimensions of the car are concerned, Nano is 3.1 metres (10.23 feet) long. 1.5 metres wide and 1.6 metres high and can accommodate four to five people. Engine: The small car sports a two cylinder 623 cc, 33 horsepower rear mounted multi-point fuel injection (MPFi) petrol engine. Tata claims that the car can touch the top speed of 105 kms.

Fuel Efficiency: Engineers at Tata Motors have designed an efficient engine that can run 20 Kms on every litre of petrol. Pollution: Against the criticism and concerns of the environmentalists, Nano surpasses Indian regulatory requirements and Euro IV emission norms. Safety: Tata says that they have tested the small car extensively for front, rear and side collisions and come out with a product that exceeds current regulatory requirements.

Eco friendly (bs4 norms) Fuel efficient 21kpl Affordable to maintain Space-21% more than m-800(internal) 8% less Maruti 800(external) Easy to drive in congested cities

No air conditioning in base model No safety features (abs,ebd, air bags) Small boot All aluminum body Low engine capacity

Diesel, electric In future nano can be air powered Bikers can be motivated Created a niche market Creates employment

Second hand car market Taxes and raw material prices can affect price Increasing cost of petrol New competitors- Hyundai, Honda, Maruti

Strength

Weakness

Low Price & stylish High fuel efficiency Brand name First innovation

Light vehicle Not suitable for hilly areas Less Boot space No modern facilitiesABS, PS, AC

Bikers can be motivated Created a Niche Market Creates Employment

New Competitor Traffic Congestion Government may increase taxes in metros Rising cost of raw material Reducing parking space

Opportunities

Threats

Base model Rs.1,35,151

Nano Cx Rs.1,64,481

Nano Lx Rs.1,86,498

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