Documente Academic
Documente Profesional
Documente Cultură
Publishing as Longman
LO 10.1
LO 10.1
LO 10.1
LO 10.2
Financial Independence
LO 10.2
LO 10.2
LO 10.3
The Media and Public Opinion When dramatic events such as the terrorist attacks on September 11, 2001 occur, we realize televisions power to bring world events into our lives. The pervasiveness of newspapers, magazines, radio, and television confers enormous influence. For a long time, analysts argued that political leaders wielded more influence in U.S. politics than did the media.
Copyright 2011 Pearson Education, Inc. Publishing as Longman
LO 10.3
LO 10.3
LO 10.3
LO 10.3
LO 10.3
LO 10.3
LO 10.4
LO 10.4 Describe the medias role in elections and the associated problems and benefits.
LO 10.4
The Media and Elections (cont.) Technology Image Making and Media Consultants
LO 10.4
LO 10.4
LO 10.4
LO 10.5
LO 10.5
LO 10.1
A. B. C. D.
2% 5% 15% 25%
LO 10.1
A. B. C. D.
2% 5% 15% 25%
LO 10.2
Which federal agency is responsible for regulating the media? A. B. C. D. National Advertising Council Federal Media Commission Federal Communications Commission None of these
LO 10.2
Which federal agency is responsible for regulating the media? A. B. C. D. National Advertising Council Federal Media Commission Federal Communications Commission None of these
LO 10.3
A. B. C. D.
LO 10.3
A. B. C. D.
LO 10.4
A. Work to enhance the image of their candidate B. Try to create a negative image of the opposing candidate C. Use focus groups to advise their candidate D. All of these
LO 10.4
A. Work to enhance the image of their candidate B. Try to create a negative image of the opposing candidate C. Use focus groups to advise their candidate D. All of these
Which of these is most likely to receive negative coverage from the press?
LO 10.5
A. B. C. D.
Which of these is most likely to receive negative coverage from the press?
LO 10.5
A. B. C. D.
Text Credits
From Obama More Popular Abroad Than at Home, Global Image of U.S. Continues to Benefit July 2010, by Pew Global Attitudes Project. Copyright (c) 2010 by Pew Global Attitudes Project, a project of the Pew Research Center. Reprinted with permission. 286: From National Survey of the Role of Polls in Policymaking Combined Topline Results. Copyright (c) 2001 Henry J. Kaiser Family Foundation. Reprinted with permission. 288: From Sacred Heart University Poll on Media and Politics, compiled by Jerry Lindsay, November 2007. Copyright (c) 2007 by Sacred Heart University. Reprinted with permission. 293: From Presidential Press Conferences: The Importance and Evolution of an Enduring Forum by Martha Joynt Kumar in PRESIDENTIAL STUDIES QUARTERLY, 35(1), March 2005. Copyright (c) 2005 by John Wiley and Sons. Reprinted with permission.
Photo Credits
276: Shannon Stapleton/Corbis 277: Jim Sulley/Wirepix/The Image Works 281: (top) Bettmann/Corbis 281: (bottom) UPI/Bettmann/Corbis 282: (top) Courtesy of Wikipedia.com/Zuma Press 282: (bottom) Philadelphia Inquirer/MCT/Landov 284: Liu Jin/AFP/Getty Images 286: Adam Rountree/AP Photo 289: (top) Rick Bowmer/AP Photo 289: (bottom) Joe Raedle/Getty Images 291: Matthew Healey/UPI/Landov 293: Mike Theiler/UPI/Landov