Current state Loop Holes Opportunities

Location Based Services

Piyush Gupta (Co-founder) Piyush.Gupta@RouteGuru.com | +91.9711335568

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(P) Ltd.
LBS?

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(P) Ltd.
Information Location Mobile

+ =
Location

Location Based Service

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(P) Ltd.
Types?

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(P) Ltd.
 Textual
Turn-by-turn navigation

Local search Voice based

RouteMaps

Friend/Buddy finder

SOS

Live Traffic information

Multi-modal transport information

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(P) Ltd.
Current
state
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(P) Ltd.
 Evolution of LBS
Hardwa Availabili
re Services Pricing
Value
ty
High
-3
years  Basic Maps  Premiu  Limited to 2
m carriers

 Turn by turn  Falling prices

navigation
 5 Top Carriers on
Now  Free Local Search deck
 Location based search  Selected subsidized  Off-deck emerging
 RouteMap LBS services

 Turn by turn
Near navigation
 Pay per use
Future (Point – to - Point)  Ubiquitous
Location based

 Contextual Ad supported
Content
search  Premium custom services
Value
High (dynamic with
active route)
 Vertically Enabled Copyright © Navolve Technologies
LBS (P) Ltd.
 - LBS is new to the whole world
and not only India.

- Top 3 services in demand are:

- Personal Navigation
- Enterprise solutions
- Local Search
We’re here

Indian Scenario
Local search - Most successful consumer LBS e.g. JustDial, Zook etc.
Enterprises - LBS for fleet management, vehicle tracking extensively.

Where is personal navigation in India?

(the killer LBS app in the world)
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(P) Ltd.
How do we consume
personal navigation
service?

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(P) Ltd.
Today
Web WAP SMS PND
> 80% > 15% < 4% < .5%

Tomorrow (next 3 years)

Web WAP SMS PND

< 30% > 45% > 20% < 1%

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(P) Ltd.
Loop Holes

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(P) Ltd.
 Sat Nav(s) GIS Datasets

• High Cost • Lacks Last-Mile data

• Niche market e.g. turn restrictions, one ways etc.

• No Last-Mile directions • Lacks consumer app focus

Giving directions

• Last-Mile communication
• Time consuming
• No auto push mechanism

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(P) Ltd.
Opportunities

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(P) Ltd.
Voice based navigation
Directions over MMS
Last-Mile data
Location based Ad network
Real-Time traffic information
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(P) Ltd.
Thanks

Copyright © Navolve Technologies

(P) Ltd.