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What is Development?
Aggrey Brown, defines Development as,
constituting reciprocal action between people and their environment that leads to the actualisation of human potential in all its dimensions, and the preservation and continuity of the environment as they create society and history.
given by the United Nations World Commission on Environment and Development in 1987, development is sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs.
through which messages flow, produced by a few for consumption by many people. As the messages go through the channels, they are distorted. When people receive mass-media messages, they have no opportunity for immediate feedback with the producers of the messages.
provide accurate and reliable information to the public. Time is also a factor in this.
Communication Channels
Radio
Television
Newspapers and magazines The Internet and other
for development.
The human element of development Mass media as disseminator of information Encourages accountability by governments
Cultural Imperialism
Impact on youth Culture and Traditions Media content Technology
Vice Versa
Caribbean Music Caribbean Programmes ICC Cricket World Cup 2007