Introduction

Company providing Medical & Scientific communication services for the

pharmaceutical, biotech, medical equipment & health care industry

Specialization in Medical & Scientific Animation. One of the pioneers in the

field of Medical Animation in the country.

With four decades of medical expertise, we provide a broad spectrum of

services ranging from new product launches, sales force training materials,
MOA videos, CME kits & interactive sales & marketing materials
 Products & Services

Medical Animation Library

2D/3D Medical & Scientific Illustrations

2D/3D Medical & Scientific Animations

Flash based Interactive Applications

Websites & Health Portals for Pharmaceutical & Healthcare Industry

 Specific Applications
• MOA (Mechanism of Action) of a Drug
• Pharmaceutical Sales Force Training Kits
• Continuing Interactive Medical Education (CME)
Kits
• Public Health Information
• Interactive Sales & Marketing Aids
• New product Launches
• Sales support materials
• Medical Education programs
• Equipment demonstration
• Technical Literature Kits
CASE STUDY: Sales Support Materials
Client: Eurocor GmbH, Germany
Title: Sales support materials - Equipment Demonstration
Run-time: 0:90secs
Eurocor is a growing European
Life Sciences Technology
corporation specializing in the
research, development and
manufacture of interventional
cardiology products.

The client wanted an animation

that depicted the operational
procedure of the cobalt chromium
coronary stent system as a sales
support material.
CASE STUDY: Sales force training kits
Client: Novartis International AG , Australia
Title: Sales force raining kits - Osteoporosis

The action of osteoblast and osteoclast cells in

normal condition and during osteoporosis was
provided comparatively which ensured better
understanding.
 CASE STUDY : Medical Education Programs
Client: Pixmed Medical Communication AS, Norway
Title: Medical Education programs – 3d modeling of Human knee

The client wanted the human knee

to be modeled in low poly and high
poly, photo realistically textured
and rigged with limitations in all
the joints and movements.
 CASE STUDY : Trade show Exhibits
Client: Macbrud Corporations, USA
Title: Trade show exhibits – Demonstration of Innovative Surgical equipment

The animation explained the

operational procedure of the blade
housed within the balloon
catheter.

The cutting of the blade through

the intimal, media, adventitial
layer of coronary artery and heart
muscle and the healing process
was depicted in a visually
appealing manner with technical
perfection.
 Editorial Board

OTOLARYNGOLOGY
Dr.P.G.Visvanathan, M.S.,D.L.O.,F.R.A.C.S.,F.I.C.S.,

NEPHROLOGY
Dr.Mangal Kumar Veerasamy, M.D.,MRCP.,Ph.D.,

CARDIOLOGY
Dr.J.K.Periyasamy, M.D., D.M, FCCP, FICC.,

INTERNAL MEDICINE
Dr.K.Umakanthan, M.B.,B.S.,M.D.,
 CASE STUDY : Product Launch
Client: PFIZER, INDIA
Title: Product launch – TRULIMAX – Mechanism of Action

The biggest challenge was to depict

the complete action of the drug
from its administration, its uptake,
molecular mechanisms in the body
and elimination.

The uptake of the drug by the

phagocytes in the body, migration
to the infected sites, bactericidal
activity by azithromycin &
inhibition of the protein synthesis
was shown with importance to
technical accuracy.
 Competitive Advantage

• Editorial Board comprising of leading specialists and

surgeons from different faculties of medicine.

• In-house technical team to develop Medical & Scientific

content.

• Specialization in Medical & Scientific animation enables

us to leverage the benefits of technical animation for
product launches, sales force training & marketing
materials.
 Infrastructure

High end workstations powered by the latest multi core Intel processors

Multi terabyte storage servers with automated tape backup facility

Dedicated high end render farms powered by 8 core blade servers

High speed Fibre Channel backbone interconnect

Fully licensed software & industry standard plug ins

Highly skilled workforce with vast experience in animation

Dedicated leased line connectivity

24/7 Uninterrupted power supply

 Global Presence
INDIA

• COIMBATORE
20 Bharathi Park 8th Cross SB Mission Post
Tel: +91 422 438 5520 Fax: +91 422 243 0963

• CHENNAI
E2 3rd Avenue Anna Nagar
Tel: +91 44 4263 4080
 Global Presence
USA

• NEW YORK
255 West 36 Street Suite 800
Tel: +1 732 606 4045 Fax: +1 646 519 2757

UK

• LONDON
7 Regal Court 89 Sudbury Avenue Wembley
Tel: +44 20 8904 6996