Internal Analysis of Airtel

Resource Audit: unique Resources Core Competencies: Porters Value Chain Frame Work

AIRTEL Resource audit (unique resources) Internal Analysis

Human resources
well defined rewards and recognition system Young team - Average age is 26years Employees decide their training needs. A state-of-the-art learning centre and training practices adopted from British Telecom PACE (Progressive Assessment of Culture and Environment) feedback taken from employees used for companys strategy

Financial
Profit crosses US$1 bn Fixed asset (09) $ 7,986,254,556 Dividend offered for 2008-09 is 20% of the face value of each share Received US$1.275 bn investment from international investors in Bharti Infratel. Ability to raise funds

Physical
Over 110 million customers Received license to provide 2G ad 3G in Sri Lanka First Telecom operator in India to offer MS Windows Mobile 5.0 Strong Distribution channel.

Intangible
Strategic partnership with Google. Goodwill & Reputation Facility based Operator license in Singapore.

Value Chain Analysis Conclusions & Recommendations

wide network coverage as they own their network infrastructure Inbound Logistics Operations Aero mobile, MATE, GPS tracking device for B2B M-commerce

Output

Android platform based HTC mobile unique marketing strategy, low STD rates Trend setters

Marketing & Planning Value Chain Outcome - 37% PM

Bill payments and Indian rail tickets using m commerce

Post Sale

Outsourcing Sources
LOW

Porters Generic Matrix

Narrow market Scope

Broad market Scope

Uniqueness Competency

Low Cost Competency

1.Vodafone adopt differential strategy.2. Airtel adopt cost leadership.

Porters Generic Strategy (Cont.)

BROAD MARKET
L O W Own Tower Infrastructure Operator in 23 circles in india Huge Distribution Network High Customer Base Huge Economy of scale

NARROW MARKET
Low cost Mobiles on Postpaid & prepaid Lowest fare International Calling cards

C O S T
U N I Q U E N E S S

First in class Value added services, Mobile web- internet on mobile, Hello Tunes, MATE - mobile application tool for enterprise.

Aero mobile- the In-flight connectivity iphone and Blackberry Phones.

Definition of Corporate Governance

The governance frame work describes whom the organization is there to serve and how the purposes and priorities of the organization should be decided.

Corporate Governance of Airtel

Bharti Airtel firmly believes in principles of Corporate Governance Committed to conduct its business in manner, which will ensure sustainable, customer efficient and long term growth. Long term growth thereby maximizing value for its shareholders,customers,employess and society at large. Companys policies are in line with Corporate Governance guidelines prescribed under listing Agreements' with stock Exchange . The company ensure that various disclosure requirements are compiled to letter and spirit for effective corporate governance

Cont:
Airtel got 1 level rating by CRISILfor Govarnance and Value Creation(GVC) Following things should kept in accordance with the effective planning1.Human Resource Development 2.Memorandum of Association 3.Article of Association. 4.Audit Committee. 5.Remuneration Committee. 6.Board of Directors 7.Investor Grievance Committee 8.Corporate Social Responsibility

Note: Functional retorting to chairman and MD and also reports to Chairman, Audit committee for Governance

Corporate Governance
Citizens never support a weak company and birds do not build nests on a tree that does not bear fruits -Chanakya

Arthshastra

Corporate Responsibility at Bharti Airtel

To be responsive to the needs of our customers To trust and respect our employees To continuously improve our services innovatively and expeditiously To be transparent and sensitive in our dealings with all stakeholders

Responsibility towards employees

Employees is one of the most important drivers of growth and success for any organization is its people. At Bharti Airtel, his Mantra for employee delight focuses on 5 Ps People, Pride, Passion, Processes and Performance

Social responsibility
Bharti Airtel has a nation-wide presence that has grown at an exponential rate in the recent years. Bharti Airtels response to Tsunami Disaster. Bharti Airtel during Mumbai Floods. Bharti Airtels response to Kashmir earthquake. Other initiatives.