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1.Serving buyers effectively in ways they want to be served 2.Operating efficiently and effectively as measured by cost and customer satisfaction
Workload Method
1.Formal & informal organization 2.Horizontal & vertical 3.Centralized & decentralized 4.The line and staff components of the organization 5.The size of the company
Manager Marketing
distribution Manager
NSM
Manager Accounts
A classic mistake?
Geographic-Based Structure
Customer and product specialization approaches are more complex and should only be used if their specific features are critical for firms sales efforts
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