The House of Gucci, better known simply as Gucci, is an Italian fashion and leather goods label.

It was founded by Guccio Gucci in Florence in 1921. Presently it is part of the Gucci Group, which is owned by French company PPR.

North America South America Middle East Europe Australia Asia Africa

Celebrities award functions. High print media ads-- magazines. Through charity shows.

Gucci Commits USD 1.15 million Donation to UNISEF

The Gucci loafer is the only shoe in the collection of the Museum of Modern Art in New York.

In 1998 Guinness World Records cited the Gucci "Genius Jeans" as the most expensive pair of jeans in existence. These jeans were distressed, ripped and covered with African beads and were offered for sale for US$3,134 in Milan.

The three important differences distinguish its business approach over the next 50 years.

First, Gucci identified the power of celebrity for brand status enhancement by being associated with the greatest American and Italian movie stars of the 1940s onwards. Pradas image was more sedate than celebrity.

Second, buoyed by the demand generated by its celebrity status, Gucci engaged in an aggressive international expansion, focusing upon important cities including Philadelphia, San Francisco, New York, Beverly Hills, Chicago and London. In contrast, Prada remained largely a domestic business.

Finally, while Gucci engaged in a prolific brand extension strategy through many, varied licensing agreements.
Prada did not.