Presentation Basics

What is presentation?

Definition
Communication with multiple

audience
Communication with clear tasks and

purposes
A face-to-face communication

Three types of presentation

a. Informative b. Explanatory
c. Persuasive

Informative Presentation
Describe an object or subject that

audience had no experience with

Provide basic or surface information Answer the question: What?

Explanatory Presentation
Provide in-depth explanation to help

audience acquire better understanding

Answer the question: How?

Informative vs Explanatory

Informative
What
Appearance
Function Specification

Explanatory
How
Variety / alternatives
Extended knowledge KNOWLEDGE

CONCEPT

Persuasive Presentation

Convince audience that there are greater

potentials underneath the surface value

Answer the question: Why?

Persuasive vs Explanatory

Persuasive
Why
Benefits
How one differs

Explanatory
How
Variety / alternatives
Extended knowledge KNOWLEDGE

from another USER FRIENDLY

An effective presentation
What are the characteristics of an

effective presentation?
What are the characteristics of an

effective presenter?

An effective presentation
Focused topic, clear structure Logical organization of ideas and information Good cohesion between parts Clear objectives Clear information Brief and concise sentences Good supportive visual aids Good timing Interesting two-way communication

An effective presenter
Humorous, confident, calm, knowledgeable Clear, loud, attractive voice Good non-verbal behaviors: facial expression, gestures, posture, attitude and clothing Good use of visual aids Good timing Able to answer questions of the audience Ability to attract audience & involve audience in two way communication Understand audience needs and feelings

The 5 step approach

Step 1 Define the audience and the aim
Step 2 Plan the structure

Step 3 Decide and prepare visual aids

Step 4 Prepare the presentation

Step 5 Rehearse the presentation

Step 1 Defining the audience

Ask yourself

- Why do we need to identify the audience of the presentation?

- What is the basic information that we need to know about the audience?

Step 1 Defining the audience

Why do we need to identify the audience

of the presentation?
To decide on the language To decide on the way to present To decide on the contents of the presentation

Step 1 Defining the audience

What is the basic information that we need

to know about the audience?

The audiences knowledge of the topic of the

presentation.
The number of the attendants The role and status of the audience

Step 1 Defining the audience

Practice

Identify your most common audience How does this type of audience affect your presentation?

Step 1 Defining the aim

Ask yourself

1. What do you want to happen as a RESULT?

2. What do you want the audience TO DO?

Step 1 Defining the aim

Reporting the survey findings

is not the result you want is what you do The RESULT you want Dealership X management team to accept the need to raise standards of customer care

Step 1 Defining the aim

A clear aim will

help you think and arrange your ideas in a clear way help the audience know your aim and understand your presentation better

Step 1 Defining the aim

Start by defining the RESULT you want

Define it in CLEAR, PRECISE terms

Practice with defining the aim

Get in groups of 4
choose one topic
define the aim of your groups presentation

Present your aim

Q&A

Any questions are welcome. Thank you very much for your attention!!!