Research On The Used Of Hand phone Among The Student of PMU

Aslam Bin Jamhari (20DPM09F1001) Haziq Bin Suut (20DPM09F1002) Muhamad Saiful Bin Zainal Abidin (20DPM09F1003) Helmi Bin Zaini (20DPM09F1004)
Khairul

Introduction
Hand

phones have become a major part of our lives . Today it becomes widely used all over the world. It has metamorphosed from being a luxury to necessity for some of us. From Need it became Demand Different brands with different technology, design and innovations have entered into the market.

Methodology
Data

Source: Approaches:

Primary Data
Survey has been conducted to gather the primary data

Research

Research

Instrument:

Questionnaire

 Design

Of Questionnaire: Designed in a structured manner keeping in mind all basic steps for construction of a questionnaire and considering the scales. Sample Plan
o o o o

Sampling Unit: Students of Polytechnic Mukah Sarawak Sample Size: 30 male student from Block A4 Hostel

Objectives
To

study the consumer preferences including discussions of specific brand. To analyze latest Trends and Opportunities. To Discover what the luxury cellphone consumer considers to be the most important features of cellphone, enabling you to tailor your offering accordingly. Gain insight into future trends.

Findings

Q1. Which types of hand phones do you like to prefer?

Brands Nokia Blackberry Iphone No. Of Users 13 4 1 Percenta ge 43 13 3
Nokia Blackberr y Sony Ericsson Others

Percentage types of hand phones

Sony Ericsson
Others Total

12
o 30

40
0 100 WIN

Q2. You prefer your hand phones as?

36% people made a handphone as their accessory gadget. They also feel it is a trend to have more than one phone. 16% says a handphone is a necessity on their life, this is because they need a handphone to make and receive a calls. Almost 46% users says the handphones is both an accessory and a necessity.

16
14 12 Percentage 10 8 6 4 2 0 An A necessity accessory Both

Q3. Do you prefer a cell phone over your watch for referring time?
18 16 14

53% student prefer a cell phone over watch for referring time. 23% doesnt refer a cellphone to watch a time. 10% user are not sure about it.

Percentage

12 10 8 6 4 2 0 Yes No Not Sure

Q4. What features do you consider while purchasing a hand phone?

Brand Image 8%
Style / design 15%

Warran ty 0%

Price 4%

Qualit y 73%

Q5. Which brand of hand phone you are currently using

Most of the student are currently using Nokia which is 53% as their cell phone because it is well known brand of handphones. Second one of the famous brand is Sony Ericsson which is 36% student like to use that cellphone. 4% student are using Samsung Blackberry is the third famous among the student of PMU. 7% user are choosing this brand of cellphone because they like to use Blackberry Messenger Application (BBM) Nokia

36%
53%

Blackberry Samsung Sony Ericsson Others

4% 7%

WIN

Q6. What motivates you to make a purchase?

Newspaper/Magazine Electronic Media Friend/Family Self Decision 0 5 10 15

Q7. Does the publicity of hand phone by celebrities affect your buying decision?
Yes No Not Sure

6%
38%

56%

Q8. If no, what more is needed to make your hand phone suitable according to you?
As only 7% users are not satisfied with their existing brands, so there no more suggestions to be given, except one that the hand phones/cellphones should come up with more trends.

Q9. What additional features would you like to go for/prefer?

23% people want touchscreen. 50% would like to have a Wi-Fi. connection to be added. 13% needs security. 13% want camera with flash.
Objectives met:Insight into future trends

Percentage of additional feature

Flash Security Wifi Touchscre en

10

15

Percent

Q10. How often you switch the brands?

16% people change their brand very often. 30% says they change their brand depending on their mood. 33% look affordability before switching. 20% people are brand loyal and does not prefer to switch off.

12 10 8 6 4 2

Percentage of switching the brands

Percentage

Q11. How could you rate your hand phone based on the following features?

Very Good

Good
Colour Satisfied Bad Very Bad 0 5 10 15

very good good warranty

satisfied
bad very bad

10

15

very good good

Quality

satisfied bad very bad

10

15

very good good Price satisfied bad

very bad

10

15

very good good Design satisfied

bad
very bad

10

Conclusion

Nokia is the types oh hand phone that the student of PMU more prefer to used. Sony Ericson is on the second top place that has been prefer by student after Nokia. Iphone is lowest because student didnt prefer to use it. The survey show that hand phone is an accessory and it necessity among the student in PMU .

 The

information that has been collected also show that the types of phone that most used by student inside PMU is Nokia and running up with Sony Ericson. The information also show that the most important thing that student consider while purchasing hand phone is the quality of the hand phone.

Recommendations

The End

Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.