Movie POS Project

By Elizabeth Ogunsola 9 Britton

Task Analysis
Materials Colours

See next page for expanded boxes

Target market-Who will use me or buy me? Who am I for.

Movie Point of Sale: Twilight: Breaking dawn part 3

What is the Point Of Sale package?

What movie? Give information Size/ Shape The Brief Summit entertainment company has asked me to make prototype advertising and displays for the movie Breaking Dawn part 3. It will have a black, red and white colour scheme and include a poster, press advertisement, standing display, pop corn box, t-shirt design, key ring and smart ticket design. It should take me no longer than 7 weeks to complete it.

How much will I cost to make and to buy?

The Task I have been asked by Summit Entertainment company to create a poster, a standing display, a popcorn box, Smart Cinema Tickets, a promotional t- shirt , a Key ring and a free gift to advert their new film. The prototypes have to attract the attention of cinemas and twilight fans and must have a colour them .

What am I making? a poster A standing display A popcorn box Smart Cinema Tickets A promotional t- shirt A Key ring Free gift

Task Analysis
Key ring: Shape: Vampire fang Colours: white and red Cost to make: 3.50 Cost to buy: 4.25 Material: acrylic plastic Target audience: twilight fans

Standing display: Shape- characters Colours- Black and white Cost to make- 4 Cost to buy- 10 Movie- Twilight Target market- Cinemas and teenagers Materials- cardboard

Popcorn Box: Size: small, medium and large Colours: Black, white and red Cost to make: small= 2.50, Medium= 3.50, Large= 4.50 Cost to buy: small= 4.25, Medium= 7.20, Large= 9.10 Movie: Twilight Point of sale Package: Medium popcorn and any medium drink= 9.75, Large popcorn and any large drink= 11.75 Target audience: Twilight fans Materials :Cardboard

Page Evaluation
I must research the cost of making and buying more, I need to ask people what they are willing to spend at a cinema. I also must spend time researching Point of sale packages, maybe create a survey on whether people will buy my package deals or not.

What am I making?
a poster A standing display A popcorn box Smart Cinema Tickets A promotional t- shirt A Key ring Free gift

Task Analysis
Poster: Size- A4 sized paper Colours- Red, white and Black Cost to make- 50p per sheet Cost to buy- 1 Target market- teenagers or for cinemas Materials- paper

Promotional t- shirt: Size: small, medium, large Colours: Black, white and red Cost to make: small= 4, medium= 6.50, large= 8.50 Cost to buy: small = 6, Medium= 8, Large= 10 Point of sale package: get any shirt half price with the medium popcorn and drink deal Target audience: twilight fans

Free gift: Twilight poster Size: A2 Colours: Black, white and red Cost to make: 4 Material: Paper Target audience: twilight fans Point of sale package: Only comes with large popcorn and drink deal.

Page Evaluation
I must research the cost of making and buying more, I need to ask people what they are willing to spend at a cinema. I also must spend time researching Point of sale packages, maybe create a survey on whether people will buy my package deals or not.

Mood Board

This is the poster of the film Ive chosen

This a scene form the movie Ive chosen

I chose this image because it shows some of the characters

I chose this image because its a picture of the director

Mood Board 2

Product Analysis
Aesthetics: The main colours used are yellow and blue Cost: the cost of the bookmarks are 3.70 each Customers: The movie is rated over 12, so I think the movie is generally for teenagers. Size: 1.5625" x 5.875" Safety: Bookmarks have rounded edges Function: To advertise the movie Materials: Bookmarks are made from card. Aesthetics: The main colours used are brown and black Cost: the cost of the t- shirt is 21.76 Customers: The movie is rated over 12, so I think the t- shirt is generally for teenagers. Size: small, medium and large Safety: the t- shirt includes instructions on how to wash, etc. Function: To advertise the movie and to wear Materials: t- shirt is made from cotton Aesthetics: The main colour used is silver Cost: the cost of the necklace is 5.95 Customers: The movie is rated over 12, so I think the necklace is generally for teenagers. Safety: the necklace has no sharp edges, the shape of the heart is rounded Function: To advertise the movie and to wear Materials: The necklace is made from metal.

Number Questions 1 2 3
Favourite type of popcorn? A- sweet B- salt C- toffee Favourite type of movie? A- fantasy B- adventure C- romance How often do go to the Cinemas? A- once a week B- 2 or 3 times a month Cother How much do you spend at the cinemas? A- 5- 10 B- 10- 20 C- other Favourite type of Candy? A- gummy bears B- Liquorice C- mouths and teeth D- Jelly babies What attracts you the most? A- poster B- TV ad C- Billboard Have you enjoyed the other Twilight movies? A- yes B- no C- didnt watch them Who do you go to the cinema with? A- friends B- family Have you read the twilight series? A- yes B- no Are you interested in buying merchandises for this movie, e.g. a t- shirt A- yes B- no

Your Answer C, A,B,A,A,B,A,B,C,C A,B,A,B,C,A,A,C,A,A B,C,B,B,B,B,B,C,B,C

4
5

B,B,A,C,B,A,B,C,A,B A,D,D,B,D,B,D,B,D,B
B,A,B,B,B,C,B,B,C,A, A,C,A,C,A,A,A,A,A,B, B,A,A,B,A,A,A,A,B,A, B,B,B,A,B,B,B,B,A,B, A,B,A,A,A,B,B,A,A,B

6 7 8 9 10

4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Sweet Salt Toffee Series1

This bar graph shows that more people like sweet popcorn than salt and toffee popcorn. Therefore I think the popcorn flavour for my movie should be sweet.

other 10- 20 5- 10 0 2 4 6 Series2 Series1

These graphs show that most people spend 10- 20 when they go cinemas. Therefore, I should keep my products in this price range.

This bar graph shows that more people like Jelly babies than gummy bears, liquorice and mouths and teeth. Therefore I should base my sweets on Jelly babies.

Trailer Reviews
The Boy she met online: The trailer shows snippets of bad things that happen after she meets the boy. This makes me want to know how it happens. The beginning of the trailer was not very attention grabbing. I give this trailer 8/ 10 Breaking Dawn part 2: The trailer was really interesting . It starts off by showing Bella as a vampire. The trailer shows snippets of the fight between the Volturi and the Cullen's, this is what actually gets me curious about who will win and what vampires will die. I give this trailer a 10/10 STEP UP 4 Revolution: A bit of the relationship between the two main characters had been played and now I want to know the full story and how they met. They hadnt shown so much of the plot. I give this trailer a 9/10

Trailer Reviews 2
People Like Us: The trailer shows the heart warming scenes from the movie The trailer was quite boring, so I think a few of the most interesting scenes shouldve been shown. I give this trailer a 6/ 10

The Impossible: The trailer starts off by showing a normal family on holiday, which doesnt last long. The trailer then shows how they are separated by the tsunami. This makes me curious of how the film will end: will they ever reunite or will they stay separated? I give this trailer a 9/10

Screen Printing Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as an image onto a substrate. Basically, it is the process of
using a stencil to apply ink onto another material. Batch Production Batch production is a technique used in manufacturing, in which the object in question is created stage by stage over a series of workstations. With job production and flow production it is one of the three main production methods. Batch production is common in bakeries and in the manufacture of sports shoes, pharmaceutical ingredients, purifying water (APIs), inks, paints and adhesives. UV Varnishing This process involves applying an extra high-gloss varnish (a clear liquid) over the top of a printed area, either to specific areas of a design such as logos in order to highlight them, or to the entire surface of a printed item, resulting in an extremely glossy and luxurious appearance. This is also available as a textured or rough finish on selected items.

Embossing The process of embossing is extremely simple and cost effective. It is one of the cheapest ways to enhance the look and feel of any surface be it paper, cloth or metal even. There are several things that need to be attended to in an embossing project.: the surface to be used, the creation of the artwork and the embossing details of course. Die cutting Die cutting is a manufacturing process used to generate large numbers of the same shape from a material such as wood, plastic, metal, or fabric. The die cut shapes are sometimes called blanks, because they are usually finished and decorated before being sold. The process is widely used on an assortment of materials . Mass Production The manufacturing of large quantities of products, Mass production refers to the process of creating large numbers of similar products efficiently. Mass production is typically characterized by some type of mechanization, as with an assembly line, to achieve high volume. Also called flow production, repetitive flow production, series production or serial production.

Specification
Aesthetics- The display will use 3 main colours: Red, black and white. Market forces- My target customer group will be teenage girls Demand of the end user-The end user of this product will be the same as my target customer group Environmental Concerns- I am going to use recycled materials to make my product, e.g. recycled paper and cardboard

Poster:

Aesthetics- The display will use 2 main colours: Red and white. Market forces- My target customer group will be teenage girls Demand of the end user-The end user of this product will be the same as my target customer group Environmental Concerns- I am going to use recycled materials to make my product, i.e. recycled plastic.

Key ring:

Aesthetics- The display will use 3 main colours: Red, black and white. Market forces- My target customer group will be teenage girls Demand of the end user-The end user of this product will be the same as my target customer group Environmental Concerns- I am going to use organic materials to make my product, i.e. organic cotton.

T- shirt:

Daily Mail

The Sun

T- Shirt design
FRONT BACK

I had to click Abs to turn it to Rel. Then I typed in 40 by 40.

Thirdly, I designed my key ring. Whatever is in red is what I want to be engraved.

Firstly, I clicked on the rectangle

Alice

Irina

Caius

Aro

Carlisle

Esme

Rosalie

Jasper

This app was designed for teenage twilight fans who will probably want to find out more information on their favourite character. The twilight fans can also watch blooper videos and they can also view images. B y clicking on a character, people can read a fact file and find out some background information or interesting facts.

Renesmee

Bella

Edward

Jacob

Cinema Ticket (Front)

Breaking Dawn
Part- 3

Cinema Ticket (Back)