Jitender

Sharma Gaurav Nahata G.Satya Vardhan Sneha Praveen Kumar Sudheer Kumar

Please do ask doubts only after the completion of Presentation.

One after the other Agreement within the doubts is not professional. Any member in the group may answer the question as it is group activity.

It is usual practice to be astonished when we look at

electricity bills.

And it is usual to be surprised, when we see one of our appliance consuming more power, or failed due to excess usage.

An attempt is made in this project to enlighten people about the effective usage of energy and power.

To encourage people to save power for the future

generations.

The product will save the excess usage of power by the appliances and hence increase the efficiency of device and its energy consumption pattern.

It maintains a suitable user friendly system with the

electrical field.

The service gives a profound knowledge about the

power usage, performance of the appliances and energy consumption patterns to the consumer.

The customer will be relieved from the power wastage, excess electricity bills, appliance failure and

continuous monitoring of the energy consumption to a

large extent.

The project utilizes the optocoupler which is used to

detect the visitors.

If a person enters in the room then optocoupler will

detect the person and there will be an increment in the number of person on the LCD.

LCD used in the product is used to display the number of

person.

If a person leaves the room then optocoupler will detect the person
and there will be a decrement in the number of person.

On the basis of number of person, different appliances like bulbs,

fans, A.C., T.V. etc. can be switched on/off automatically by using

relays.

A relay is an electrically controllable switch. Thus, this project not only counts the no. of person, it also saves the energy used by the appliances.

Optocoupler Photo sensor

Microcontroller
Increment/decrement of No of Persons Relays

Counter

According to the consumer requirements the product is designed

with a parent system and the baby systems.

The operation of each system is separate, but the status of every baby system will be monitored and recorded by the parent system.

The parent system is directly connected to the control room which

is situated at every central area of Operation. So the day to day

energy consumption, appliance performance will be automatically recorded in the control room.

The control room would generate a weekly or fort night report and
send it to the every consumer of BESS.

Now the consumer can estimate the electricity bill, the power consumption pattern in the month, appliance performance etc.,

A consumer can at any time call the BESS control room to check

the energy consumption status.

Geographic Segmentation:

BESS centers will be opened primarily in the Metro

cities and then expanded to the urban and rural areas.

In the cities, the location of the BESS centers will be chosen by considering the type of area.

The area should be feasible to monitor all the consumers of BESS at a distance of which the modulation technique works.

The occupancy for the control room will be varying

according to the type of area. For eg., a commercial

area requires more occupancy than residential area.

The Control room should be away from traffic disturbances which is not possible and hence a compromise in that particular aspect will be made.

Demographic Segmentation:

The target of the product and service would not consider the standard of the people based on income, age etc., Hence

demographic segmentation has no role to play in case of service.

Moreover the products are designed according to the customer requirement; it would not be applicable to product either.

But the servicer charges varies according to the type of customer usageeg., domestic, commercial etc.,

Behavioral Segmentation:

In terms of Benefits, the service from BESS centers will be provided 247.

Cost effective and consumer friendly.

Safe secured and compact products with simple design. The price and portability of the system depends upon the type of

target customer.

Frequent modifications according to the technological variations will be done.

Low-Price Strategy:

BESS position themselves as affordable options for consumers by selling low-priced goods and service at low price.

Manufacturing and Distribution:

The products will be integrated and manufactured with a well reputed

electronic industry tie ups initially so as to make the consumers to trust

the product. The distribution of the products is done in company name.

Affinity

To create loyalty in the customers, BESS go in

alignment with a charity; or sponsorship of a

school sports program.

Logo is for identifying element of the brand for a

company, business, product or economic entity, designed to create immediate recognition by the viewer.

Individuality and the uniqueness of a logo are necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public.

The Logo of BESS resembles:

The Protection of Earth for future generations. The color appearance resembles the create of awareness among the people. The Logo come with the tagline Empowering People for brighter India explains the vision of BESS.

An advertising strategy is a campaign developed to

communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services.

This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well.

Even though a small business has limited capital and is

unable to devote as much money to advertising as a large corporation, it can still develop a highly effective advertising campaign.

The key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach that consumer.

Print newspapers (daily) and magazines.

AudioFM and AM radio.

VideoPromotional videos.
World Wide Web.

Outdoor advertisingBillboards, advertisements

on public transportation (cabs, buses).