Positioning the Mindanao Cocoa Brand for High Value and High Quality Production

Kakao Konek Davao, Philippines Nov 21-23 2012

Agenda Global Cocoa Update Asia Opportunity Philippines: The Vision Value Focus: Productivity, Quality, Certification Sustainable Cocoa: Farmers First

West Africa is nearly 70% of the world supply

Cocoa is in crisis

5.0

4.75 4.5
4.25 4.0 3.75 3.5
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Cycle of Decline

ECONOMIC ISSUES

DECLINING COCOA YIELDS AND QUALITY

ENVIRONMENTAL ISSUES

SOCIAL ISSUES

Asia: Double Digit Growth in Chocolate Consumption But still depend on Africa for fermented quality cocoa beans

Philippines is strategic to meet Asias need for quality, certified cocoa

Vision: By 2020, 100,000 mt of quality certified cocoa from Philippines

As we scale up, focus on 3 key areas:

Productivity
2kg/tree

Quality
Meet National Standard

Certification
UTZ/RA

Research Capability Transfer of Technology Fertiliser Pest & Disease Mgt Good Agri Practices Policy: Nursery
9

Value chain Policy Export standard Post harvest processing

Social compliant

Environment compliant

Win for The Farmer

Win for Producing Countries

Win for The Chocolate Industry

Win for The Consumer

Improved Quality of Life

Reinvestment

Farmer Income

Productivity

3x
is proven

3x
is proven

 Sulawesi farmer Haji Hassan

Training, grafting and fertilizer From 0.7 to 2.7 tons/ha in 2 years Tripled his annual profit to US $5000.

Cocoa Development Center + Cocoa Village Center: Deliver Productivity & Quality Package to Farmers
CDC

X 20 CVCs

CVC

CVC

CVC

CVC

CVC

X 100 Farmers

Will reach 2,000 farmers

First CDC in Philippines .More to come

No One Can do this alone!!

COLLABORATION
the New Competition
Central Government & Agencies

Private Sectors

Thriving Cocoa Sector Driven By Productivity, Quality and Collaboration

Development Partners

Provincial Government & District Leaders

Lets accelerate our commitment to a 100,000t sustainable cocoa sector by 2020