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T. Hall was born on May 16, 1914 Edward T. Hall was an anthropologist who made early discoveries of key cultural factors. His theories gave an insight into cross-cultural communication.
The foundation for his lifelong research on cultural perceptions of space was laid during World War II when he served in the U.S. Army in Europe and the Philippines.
He stated that cultures differed along 3 dimensions:
CONTEXT TIME SPACE
Context is the information that surrounds an event, it is inextricably bound up with the meaning of that event. The elements that combine to produce a given meaning events and context are in different proportions depending on the culture. The cultures of the world can be compared on a scale from high to low context.
HIGH CONTEXT: A high context message or communication is one in which most information is already known to the person, while very little is in the coded, explicit, transmitted part of the message. Many contextual elements that help people to understand the rules. Much is taken for granted. It can be very confusing for a person who does not understand the 'unwritten rules' of the culture. Example:- French
LOW
CONTEXT:
More explanation is needed. There are less chance of misunderstanding. The mass of the information is vested in the explicit code. They classify their personal relationship, their work, and many aspects of day to day life. Example:- German, Americans
Factor
High-context culture
Low-context culture
Overtness of messages
Many covert and implicit messages, with use of metaphor and reading between the lines. Inner locus of control and personal acceptance for failure Much nonverbal communication Reserved, inward reactions Strong distinction between in-group and out-group. Strong sense of family. Strong people bonds with affiliation to family and community High commitment to longterm relationships. Relationship more important than task. Time is open and flexible. Process is more important than product
Many overt and explicit messages that are simple and clear. Outer locus of control and blame of others for failure
Locus of control and attribution for failure Use of non-verbal communication Expression of reaction Cohesion and separation of groups People bonds
More focus on verbal communication than body language Visible, external, outward reaction Flexible and open grouping patterns, changing as needed Fragile bonds between people with little sense of loyalty. Low commitment to relationship. Task more important than relationships. Time is highly organized. Product is more important than process
Human concepts of time grew out of the natural rhythms associated with daily, monthly and annual cycles. Out of this two time systems has been evolved:One as an expression of our biological clock. The other being the solar, lunar and annual cycles.
T.E.Hall restricted to those manifestations of time that have proved to be stumbling blocks at the cultural interface.
1) 2)
MONOCHRONIC: Also called M-Time, means doing one thing at a time. It assumes careful planning and scheduling. Paying attention to and doing one thing at a time. Monochronic people tend also to be low context. Time is experienced and used in a linear way. Is being perceived as tangible somewhat like money that can be spent, save, wasted, lost. They dont like to be interrupted. Example:- German
POLYCHRONIC: Human interaction is valued over time and material things, leading to a lesser concern for 'getting things done' -- they do get done, but more in their own time. Being involved in many things at once. Aboriginal and Native Americans have typical polychronic cultures. Polychronic people tend also to be high context. Another example is French.
Factor
Monochronic action
Polychronic action
Actions
Focus
Attention to time
Priority
Put the job first Seldom borrow or lend things Emphasize promptness
Put relationships first Borrow and lend things often and easily base promptness relationship factors
Timeliness
Monochronic Culture
Polychronic culture
Territoriality is the act of laying claim to and defending a territory and is a vital link in the chain of events necessary for survival. Space also communicates POWER.
HIGH TERRITORIALITY: Greater concern for ownership. They seek to mark out the areas which are theirs and perhaps having boundary wars with neighbors. Territoriality also extends to anything that is 'mine' and ownership concerns extend to material things. Security thus becomes a subject of great concern for people with a high need for ownership. People with high territoriality tend also to be low context.
LOW TERRITORIALITY:
Less
ownership of space and boundaries are less important to them. They will share territory and ownership with little thought. Have less concern for material ownership and their sense of 'stealing' is less developed People with low territoriality tend also to be high context.
Hall said that personal space can be viewed as an extension of the human body, and he defined four distinct zones:
1)
2)
3) 4)
The intimate zone, for whispering and embracing (within 18 inches of your body) The personal zone, for conversing with close friends (18 inches to 4 feet) The social zone, for conversing with acquaintances (4 to 10 feet) The public zone, for interacting with strangers (10 to 25 feet).
Edward T. Hall explain the cultural context in which corporations in Germany France and United States operate and how this contributes to misunderstandings between business personnel from each country. He found these principle to be useful at home as well as at work place.
USA
France
Context
low context : like Germany everything must be clear everything is in the contract
high context like Japan a place must be left for adaptation and interpretation eveything is in the relationship
Time
Interpersonal distance
Overly familiar, intrusive Nave (historically & politically) Poorly educated, narrow-minded Undisciplined, lacking taste Shallow & over-confident
Friendly Resourceful, energetic. Happier, more productive, greater freedom than most Resilient American Society: great opportunity for success & upward mobility
Disciplined, well-educated Neat, orderly Systematic, well-organized Reserved, private Tough competitors