Documente Academic
Documente Profesional
Documente Cultură
Media Audiences
& Consumer Behaviour
GROUP PRESENTATION
Topic 25
Persuasive Communications:
Elaboration Likelihood Model
Experiment 1
Study investigating mood induction
procedures
Experiment 2
A comprehension passage
The
experiment
Manipulating their mood state
Velten Mood Induction Technique
(Velten, 1968)
Interview
Insights..
Ms Suja Thomas
Former Lecturer at School of Film and Media
Studies, Ngee Ann Polytechnic
Ms Helen Ng
Manager, Mental Health Education
Adult Health Division
Health Promotion Board