Retail clothing store chain, based in Mumbai Globus is a part of the Rajan Raheja Group.

. First store in Indore in June 1999. The first flagship store was opened in Mumbai, in November 2001.

In-house designers for its in-house brands.

Its Brand market share in organised retail sector is 3.8% for 2010.

Globus Merchandise
Consist of : Ladies western & party wear, traditional & formal wear. Mens formals, causals, party wear, traditional wear. Kids wear.

Fashion accessories

Categories of Merchandise
Apparels In formals :- Shirts, Pants, Coats & Skirt. In Causals :- Indian / Ethnics, Western.

In Party wear :- Indian, Western, Party fromals.

In woolens :- Coats, Jackets, Sweater, Sweatshirts &Mufler.

Accessories
Hair clips, bangles, earrings, neckpiece, eyewear.

Brands
Globus has 26 in house designers which experiments at in house design studio. Globus caters in house as well as out house brands as follows Out House Brands :Spykar, Pepe Jeans, Deal, Upperclass, Mojo (eyewear), Oner, Elson, Xage, Rage, Kmark, Time Option. In House Brands :Globus, F21 &MnM

 Globus Stores Pvt Ltd is committed to deliver trendy and innovative merchandise of good quality at affordable prices. Silhouettes are very colorful Same womens kurti, tops(body) available in sleeveless, with sleeve ,different neck lines. The collection is always Funky and consists of bold colors which is the USP of GLOBUS.

TOPS
Girls 599 -1499 Boys599 - 4999

BOTTOMS
Girls999 - 2999 Boys 899 - 4999

ACCESSORIES 149 499

1099

Sales Promotion
Loyalty Program.
Globus Privilege Card which has ensured 100% card to benefit ratio.

For privilege card members special shopping hours.

A shopper gets Privilege Card on purchase of Rs. 2000/- & a Globus Gold Privilege Card on purchase of Rs. 15000/- . Birthdays, anniversaries.

 Globus has 35 locations in 22 cities in India. metro cities New Delhi, Mumbai, Kolkatta and Chennai. outlet presence in two-tier cities as well Ahmedabad, Aurangabad, Hydrebad, Indore, Jalandar , Kanpur etc.

planning expansion with outlets in Raipur, Vijaywada and Pune, targeting the youth markets.
Continuing with the target group of 18-25 years of

Retail format
MBO.

The important brand positioning tactics used by GLOBUS are:-

Young expressive trendy

Mid price

Look aspirational
affordable