Group no 4 Harsh Dave Asma Jahan Shishir Dave Jil Shah Suyash Dwiwedi Ashu Gowadia

Was production oriented:-Because it operated in sellers market for years High import costs for company:-The cost of imports was as high as Rs. 10 crores No training:- Not much training was required for employees Sellers market:- The company had assured demand and hence it was operating in a sellers market

Had very less competition:- Company was well established and enjoyed monopoly in market Low need of exports:- Company concentrated more on imports and had less need for exports Assured demand:- Products had assured demand in the country and hence resulted in good turnover

Market oriented:- Monopoly is gone and hence need is to become market oriented Become self-sufficient:- The import charges have gone up and hence it has to enhance its domestic production and be self sufficient Low import costs for company:-Reduced imports and hence the costs could be lowered Training:-Good training is required for its employees in order to survive in competition Customer friendly:-Needed for its survival in the market and good customer base can be profitable

Increased competition:-Training is required for employees to survive in competition of market High need of exports:- Imports have to be financed by exports and there is need to increase exports No assured demand:- Now company has to sell Products more aggressively to be able to secure orders as its assured demand has drastically been reduced

STRENGTHS

The companys biggest strength was its monopoly and the assured demand but as the changes in external factors will lead to increase in competition, monopoly is no longer a strength The company was earlier operating in the sellers market and was production oriented but it is now no longer the strength of the company

WEAKNESS

As Govt of India introduced several policy measures which made imports costlier, the company has to enhance its domestic production and exports, which increases the weakness of the company Employees and the management are not happy about the idea of training, which is must at this stage and this non-cooperative nature is also is a big weakness

The company has an experience of 10 yrs and so it has a wide customer base hence it can convert to customer oriented approach With more focus on increased self sufficiency, it has an ample of opportunity to increase its production capacity The funds put in imports can now be used for increasing the production capacity They have a large customer base created over a period of 10 years, hence this opportunity of being client oriented has increased

Imports are restricted hence now the company has a major question of procuring raw materials The reduction in raw materials and imports would affect the production capacity leading to an increase in the rise of competition The staff has its own mind set, hence it does not want to change its mentality The different and unconcerned attitude of the sales person will cause problems in getting orders The idea difference of Mr. Shroff and Mr. Kumar HAS its effect on the staff as well

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