PRESENTED BY :SAVITA SHARMA BBA(B&I) VII TRI.

JAYOTI VIDYAPEETH WOMENSUNIVERSITY JAIPUR

Sharekhan is one of the leading retail brokerage firms in the country. It is the retail broking arm of the Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH LIMITED].

The Company's online trading and investment site - www.Sharekhan.com - was launched on Feb 8, 2000.

It has one of the largest networks in the country with 1200+ share shops in 400 cities.

I worked as a management trainee under an Asst. Sales Manager. Where they

had assigned me sales profile.

They provided me leads of those people who visits share khans website. My work is to call those people and convince them for opening Demat account in

Share khan and convert their call in sales.

In which first I have to introduce myself then about product and services provided by sharekhan.

Then we have to take appointment of the clients who all is interested to open their account in share khan and then we have to follow their deadlines till they open Demat account. We have to convince them for opening Dmat account.

Then we have to update their status in LMS.

Brokerage rate
Scheme A/c charges 750 1000 Nil Nil 375 Margin Prepaid Validity Intra day 0.03 0.03 2000 6000 1year 1 year 0.025 0.025 0.03 Delivery A/c type Classic Trade tiger Trade tiger Trade tiger Trade tiger

A B C D E

15000 15000 8000 Nil 25000

0.30 0.30 0.25 0.25 0.30

To have an adequate knowledge of the trading and investment in the stock

market in terms of shares, commodities, PMS, mutual funds and IPOs.

To adequate knowledge of services provided by sharekhan to the customers.

To aware people about product and services of sharekhan ltd and sale its products.

To know how many people are interested to invest through sharekhan. To know the reason why people are not interested in doing trading through sharekhan.

SOURCE OF DATA COLLECTION

Telephonic and face to face conversation with those who log in

on sharekhans website.

Knowledge about product and services of sharekhan from our

trainer.
SAMPLE SIZE

In this research 100 respondents are there included. TYPES OF RESEARCH

Exploratory research.

There are 59% people who invests in stock market and 21% who invests

in Mutual funds, 7% people in commodity.

There are 36% people who are doing trading from sharekhan. The current brokerage rate of 65% people, are lower than sharekhan. There are 46% people who prefer online trading. There are 70% people who already know about sharekhan brokering firm. In which 40% people having knowledge of sharekhan. product and services of

When I told them about new schemes offering by sharekhan, then 47%
people shows there interest in sharekhan.

From above 47% , 42% people were ready for taking appointment but 58% people neglected.

When I asked about reason for of not having interest in sharekhan then 38% people told that it has high brokerage, 36% said that high account opening charges 22% said that we have log in in sharekhan website just

for taking tips regarding market. And rest of 4% people said that we have
log in before a year and you have given late response to us.

I have learned how to maintain good relation with the employees.

I have learned many terms thats mostly use in share market.

I have learned how to use online trading terminal (trade tiger). I have enhanced convincing skills and also learned how to interact with people in real market retain customers in the company.

I have improved my negotiable skills. The main and important thing is that I had a practical experience of working in a reputed company.

On the basis of my study I observed and would like to recommend:

I would like to suggest, the brokerage rate should be decrease by

sharekhan. Most of the people neglecting sharekhan because it has high brokerage charges.

Special emphasis should be given to the customer care cell, it not only improves the customer satisfaction level but also generate good will for the organization.

In the field of stock broking importance of stock market is immense.

Buying and selling of shares, commodities through internet is so easy. One can invest money in mutual fund and IPO with the help of internet. One can transfer funds, shares from account to other account within a second.

As soon as prices of shares goes up and comes down then customer can sell and purchase the shares instantly within seconds.

Products and services of sharekhan are better than others; especially the software of sharekhan trade tiger is unique from others.

PMS is good option for HNI clients and by that they can achieve good
profit.

In sharekhan current scheme is :- opening the Demat account is free of charge and one will also get sharekhans unique software trade tiger free of cost

After listening the current scheme 47% people are ready for opening account.

Because of time limitation and also internet available problems, mostly people are doing off-line trading. But now in days numbers of customers are increasing for online trading.