Ashwani Ashok Mba PM Roll no.

: 19

COMPANY OVERVIEW
Type Manufacturer Founder (s) Country of Origin Introduced Area Served Soft Drink (Cola) The Coca- Cola Company John S. Pemberton United States 1886 Over 200 countries

Flavors

Cola, Cola Green Tea, Cola Lemon, Cola

Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Employees

92,400

Servings per Day

1.6 Billion

 Coca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy Only 9 servings of the soft drink were sold each day Sales for the first year were only $50 Today it has 3000 brands-200 nations

VISION
People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean and fast-moving organization.

MISSION
To refresh the world in body, mind and spirit To inspire moments of optimism through our brands and our actions To create value and make a difference everywhere we engage.

VALUES
Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

Coca-Cola Bottles
1894 was the first time Coca-Cola was bottled
1894- early 1900s 1905-1916 1915- today

INDUSTRY ANALYSIS
The food and beverage industry encompasses harvesting, processing, milling, packaging, transport and distribution of products to consumers. In 1999, the value of food and beverage industry shipments reached an estimated $487 billion. The needs that customer might be seeking to satisfy are: Physiological: the need of special food items Economic: the need for good value for the price paid Social: a friendly atmosphere, to express feelings frankly Psychological: the need for enhancement of selfesteem Convenience: the desire for someone else to do the work.

COMPANY ANALYSIS
REVENUE
years Revenue
Gross profit

2011 46.54B
28.33B

2010

2009

2008

2007

35.12B 30.99B
22.43B 19.90B 8.499B 8.231B 11.81B 6.824B

31.94B 28.86B
20.57B 18.54B 8.446B 7.252B 5.807B 5.981B

operating income 10.15B Net income 8.572B

coca cola

pepsi.co 5%

others

35% 60%

Product Portfolio of CCI

others 15%
kinley 11% sprite 10% limca 11%

coca cola 17%

thums up 36%

STRATEGIES
Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market

Future plans
Increasing the per capita consumption of its beverages Expanding its distribution networks Leading the beverage revolution in India

COMPETITORS

Competitors Analysis
Competitors: PepsiCo, Parle Agro Products Pepsi gives tough fight with almost similar investment, advertisement, Strategies and Products Parle resurges with refreshing drinks as Appy Fizz, Fruity, LMN PepsiCo also has a snack product line including Lays, Cheetos and Quaker OATs PepsiCo provide carbonated drinks, Fruit Drinks and Packaged Drinking Water.

Comparison of financial highlights

COMPANY NAME Coca cola Pepsi.co

Profit Margin

33.768046

10.958194

Asset Turnover
Return on Assets

0.577
19.506218 5.12

1.071
11.736928 3.97

Earning Per Share

Comparison b/w Coke vs. Pepsi

pepsi 45% cola 35%

slice 20%

thum sup 20%

mirinda 25%

mazza 80%

fanta 75%

lemon mirinda 20%

7up 25%
sprite 75%

limca 80%

Aquafina 20%

evervess 50%

kinley 50%

kinely 80%

BCG MATRIX OF COCA-COLA

HIGH

Question Mark STAR

BUSINESS GROWTH RATE

LOW

CASH COW

DOG

HIGH MARKET SAHRE

LOW

REFERENCES
http://heritage.coca-cola.com/ http://en.wikipedia.org/wiki/Coca-Cola www.tonylea.com/2007/coca-cola-case-study/ http://inventors.about.com/od/sstartinventio ns/a/soft_drink.htm http://globaledge.msu.edu/industries/foodand-beverage/