Lingerie Industry

India holds immense growth potential for the lingerie industry. which is evident from the entry of large international brands in the Indian market in the last few years. Indian lingerie market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market. In addition, growing income levels of Indians and their changing lifestyles has rechristened lingerie from just an undergarment to a fashion clothing item, at least in the urban centres.

Lingerie Market Growth

4000 3500

3000
2500 2000 1500 1000 500 0 2012 2011 2010 2009 2008

TYPES OF BRA
Full support bras

Shelf bras

Training bras

TYPES OF BRA
Nursing or Maternity bras

Push-up bras

Strapless bras

TYPES OF BRA
T-shirt bras

Convertible bras

Padded bras

PRODUCT LAUNCH
BRAND NAME

Tim Tim
TAGLINE

Feel the feather

LOGO

4 Ps
PRODUCT

PRICE

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PROMOTION

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SEGMENTATION TARGETING
POSITIONING