MARUTI

HONDA

ABOUT MARUTI
Maruti

Udyog Limited (MUL) was established in February 1981. automobile manufacture in South Asia. is in Nelson Mandella Road, New Delhi

Largest

Headquarter Consumer

Perceived the M-800 as a VALUE FOR MONEY CAR model is called Butter and Bread model

Maruti-800 It

has been rated first in customer satisfaction among all car markers in

India from 1999 to present

In

February 2012, the company sold its 10th million vehicle in India leader in India

Market

ABOUT HONDA

Founded: SEPTEMBER 24, 1948 by SOICHIRO HONDA Headquarters: Tokyo, Japan Honda Motor Company Ltd, a multinational corporation. Honda was the first Japanese automobile manufacturer to release a

dedicated luxury brand.

Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and

Nissan in 2010

Honda invests about 5% of its revenues in research and development

VARIOUS MODEL OF MARUTI

VARIOUS MODEL OF HONDA

MISSION & VISION STATEMENT OF MARUTI

Vision

Mission

The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder's Wealth, eventually become a pride of India

Modernization of the Indian Automobile Industry.

Developing cars faster and selling them for less.

Production of fuel-efficient vehicles to conserve scarce resources.

Partner relationship management, Value chain, Value delivery network .

MISSION & VISION STATEMENT OF HONDA

Vision

Mission

Quality in all jobs - learn, think, analyze, evaluate and improve. Reliable products - on time, with excellence and consistency Better communication - listen, ask and speak up

Proceed always with ambition and youthfulness

Respect sound theory, develop fresh ideas, and make the most effective use of time

Enjoy work and encourage

open communication

PRODUCT & SERVICE OF MARUTI

MARUTI 800 - CHANGE YOUR LIFE It has gone beyond being just a car; it has actually changed the lifestyles of countless people, by bringing the joy of motoring to millions

ALTO - LETS GO The alto is a great combination of economy, practicality and styling.. This is testified by the 24 August 3, 2003 of covering 3082kms in 24 hours at an average speed of 128 kmph.

WAGON R-INSPIRIED ENGINEERING The Wagon RS original tall body design, spaciousness, ergonomically designed interior and flexible seating all set it apart from other cars.

ZEN SURRENDER TO THE NEW ZEN If you are looking for a car with drop dad looks and unmatched performances, then then you need look beyond the Zen.

OMNI FITS ALL

The Omni is truly Indias Original Multipurpose Vehicle. Today it is available in six avatars 5 seater, 8 seater, cargo, ambulance, CNG and LPG.

VERSA - THE JOY OF TRAVELLING TOGETHER Equipped with twin AC, large sliding doors and flexible seating, the Versa encourages families and friends to enjoy long drives and gateways together.

CONTD...

ESTEEM PERFORMANCE, QUALITY AND FUELEFFICIENCY

Undoubtedly one of Indias favourite entry level Cclass vehicles, the esteem is the perfect combination of power, comfort and economy.

SWIFT- YOU ARE THE FUEL The hot looks, sexy interiors, the automatic climate control, the air bags, the power steering moreover, all so affordable. The wait is over. Swift has entered MULsportfolio. What are you waiting for?

SX-4 MEN ARE BACK Revolutionary European design, world class drive by wire .Most spacious in its class, Steering mounted audio controls; with maximum ground clearance, high on safety with dual airbags.

SWIT DZIRE- THE HEART CAR A car having everything you desire stunning looks, luxurious interiors, enough power to capture your heart. Just slide in desire and take it for a spin. Its sure steals many of hearts including yours.

Ritz - Live the Moment Model of 2009 known by the name Suzuki splash having attractive back with maximum ground clearance.

PRODUCT AND SERVICES OF HONDA

Honda Jazz Honda Brio Honda City ZX & I-VTEC Honda Accord Honda Civic Honda CR-V Features: Looks and Design: The looks of the Honda cars is stunning or in other words we can say that it is an outstanding design among its competitors. Interiors: Interiors are brilliantly designed, Multidimensional dash, Steering wheel with audio controls, I pod connective music system, comfortable Seat, safety features like Airbags etc Engine, Gearbox and Performance: I-VTEC engine, Smoothest engine widely spaced gear ratios, Paddle shift, Ride and Handling, Independent suspension on the front, Wheel base ,ABS, Dual air bags and EBD are standard feature of this car.

SEGMENTATION, TARGETING & POSITIONING

Honda Segmentation

Maruti Segmentation
Focusing on middle to lower high

Focusing upper middle and upper class(potential customer) Targeting Urban people People with high income Usually having a Car want to Upgrade Positioning High quality product High price Creating innovative product Good Looks and Design

class people. Targeting Rural and Urban people both People with high and low income People who want to have a car Positioning Low to medium high quality Low to medium price Not much innovative Benefiting society

MARKET SHARE OF MARUTI&HONDA

PESTLE ANALYSIS
Maruti
Political factor

Honda
Political factor

FDI policy of government Liberalization Support by government

Largest democracy Fair amount of political stability FDI

CONTD

Maruti
Economical factor

Honda
Economical factor

People like to spend on automobile sector because of economic condition

Availability of raw material Availability of labour

Continuous rising in income.

CONTD...

Maruti

Honda
Social factor

Social factor

Upliftment of middle class Population

Major change in lifestyle Increase in urbanisation

CONTD

Maruti
Technological factor

Honda
Technological factor

A modern compact efficient engine

Internal technology development like i-vtec engine etc.

Bucket seats Floor mounted gear box Better servicing options and cheaper spare parts

low emissions internal combustion and hybrid technology. New age design

CONTD Maruti Honda

Legal Factor

Legal Factor

Legal provision relating to environmental population by

Product liability lawsuits,

franchise law that affect dealers or violation of

automobiles

Legal provisions relating to safety measures

emissions laws.

Ensure a balanced transition

Making a automobile hub

CONTD Maruti Environmental

Honda Environmental Eco-friendly car Have planted trees around the factory

Environmentally friendly products.

3Rs (Reduce, Reuse, Recycle) Philosophy of "Smaller, Fewer, Lighter, Shorter and Neater

Recycle

SWOT ANALYSIS OF MARUTI

Strength Weakness

Established distribution and after sales network.

Lack of experience in foreign markets.

Experience. Ability to design products with differentiated features.

New to diesel cars. Heavy import tariffs on fully built imported models.

Understanding the Indian

Market.

Maruti hasnt proved itself in SUV segment like other players

Strong brand image & loyalty. Easy availability of facilities.

CONTD Opportunities

Threat

Increasing purchasing power of Indian middle class segment

Stiff competition from local &

foreign players.

Perspective buyers from two

Rising customers expectations.

wheeler segment.

Competition from Tata & Hyundai

China may give a good competition as they are also

High export growth potential and tax benefit.

Export capacity of the company is giving new hopes in American and UK markets

planning to enter into Indian car

segment

MUL has launched its LPG version of Wagon R and it was a good move simultaneously

SWOT ANALYSIS OF HONDA

Strength

Weakness

Familiar brand name High and powerful research and development R & D

Cost structure of the Honda is high as compare to other automobile manufacturers

New age design. Reputation for producing high quality products.

Honda focus more on international deposits as compare to domestic deposits

They were a pioneer in engineering low emissions internal combustion and hybrid technology.

Prices for non-luxury vehicles are far high as compare to other manufacturers

Innovation

CONTD
Opportunity

Threat

Emerging markets is one of the

best opportunity for this company

One of the major threat is the

economic slowdown

Fuel efficiency is now a days

All the external changes for

termed as one of the best

opportunity the which cans results in the best productivity for the

instance taxes, politics as well as

government are the major threats for the Honda Company Another threat is the lower cost competitors

company

Various models should be there to caters the lower segment

Oil prices are contributing a lot Towards the loss of the Honda company

FUTURE OF HONDA

Striving to be a company which society will want to exist. Producing Eco-friendly products. Entering the Solar power industry. Raising Fuel Efficiency. CO2 Reduction Target. IntroducingHybrid Automobiles Diesel Automobiles. Gasoline Automobile Introducing Fuel Cell Car. Covering other Classes.

FUTURE OF MARUTI

Planning to design small cars suitable for the Indian conditions as a

strategy to beat the stiff competition with the entry of global auto
makers

Company would capitalise on Suzukis research and development

capabilities and internal resources to finance its expansion.

The company's plan to stay away from the ultra low-cost segment Maruti Suzuki is looking to make India an exclusive base to manufacture small cars for Europe.