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buying cars
Price Model Type Brand Mileage Comfort Safety Features After Sales Service Environment Factors Resale Value Car Availability Warranty Coverage 0% financing Research before buying
Sample Characteristics
Sample consisted of 100 customers among different professionals
average car buying? Whom do we focus on? Which factor should I put it as a top priority before making a decision? How do we price them? Are Hyderabad's techies heading towards making a trade-off between economy towards comfort? Would Hyderabad crowd embrace a green car in the near future? Is infrastructure cause a hindrance to car sales growth in Hyderabad, what is the impact in buying behavior?
Does fuel efficiency based decision really be the most relied one for average car buying?
What do Hyderabad IT Professionals think about mileage requirement? Is majority of them really bothered about it? Do they really agree /strongly agree about mileage being a significant factor?
What factors do I need to focus on for selling cars to this segment of people in Hyderabad?
Sharing as much of information about my cars over the internet car portal sites. Analytical statistics show IT professionals spend good amount of time in researching and comparing about the cars. The more we share and float information, the better are the chances. Create better brand building and more comfort for small 4-5 member car After sales free service, pick up & drops close to IT areas ....
Research Information Comfort Brand Price After Sales Service Safety Features Car Availability Environment Mileage Resale Value 0% Financing 0% 10% 20% 30% 40% 90% 87% 83% 76% 71% 63% 63% 52% 49% 46% 45% 50% 60% 70% 80%
Focus Here
90%
100%
Pricing Factor?
Focus Here
Focus Here
Survey does not seem like that the Hyd. IT crowd would really be interested in green car, but predictive analytics might give a different picture
Are Hyderabad's techies heading towards making a trade-off between economy towards comfort?
information over the internet Accordingly, information about the car need to shared as much as possible over the car portal sites, social media, etc The focus should be prioritized on
Comfort
Brand
Price